BECOME A RECOGNISED EXPERT
ATTRACT YOUR IDEAL CLIENTS
IMPACT THOUSANDS GLOBALLY
What Readers Say
Everyone, but particularly the younger generation, face enormous challenges in the world today, and even more in the years ahead. One critical area involves making choices between the vast number of possibilities now associated with personal development. These choices are increasingly linked to the growing impact of the digital world on every aspect of our lives. Francine has produced a thorough and readable tour of the issues. It is one of the first books that attempts to provide insightful advice on both areas and how we can manage these challenges more effectively. The book makes an invaluable contribution to helping us all lead more rewarding lives, beyond the unsustainable obsession with making more and more money. The book should be widely read — and used, together with the online resources that are associated with it.
I didn’t expect that a book called ‘Personal Branding in the digital age’ would have a lot to say for me personally; I am a professional journalist and I understand the way social media and digital technology works. But the book is much broader than its name might imply. I suppose, more than anything else, its encouraged me to think again about the way I organise my life, what my priorities should be and how I should use my time.
When I took my writing and art business Online a number of years ago, I struggled with branding because of the multiple interests that had consumed me. Locally I was able to stand out using various methods to promote myself and because of what I offered, but once I took my business Online, I found it increasingly difficult to stand out with each year.
I wish that Personal Branding In The Digital Age by Francine Beleyi had been available at that time when I needed it. I believe it would have helped me better focus on the most relevant business model for my interests and abilities. However, I recently changed my website theme and was able to use many of her branding techniques. What stood out to me was her emphasis on the person behind the product rather than the product itself when defining specific branding needs and then developing and designing them.
I was very impressed with the leadership she shared from her own experience and through her brilliant 7 Pillars To Create An Influential Personal Brand. It’s clear from reading through each pillar that personal branding goes beyond the general product branding that doesn’t have the benefit of reaching and growing the specific targeted audience needed for success.
Francine is a digital and change strategist, business advisor and speaker. Her book offers an abundance of information, references, interviews of exceptional and successful business leaders, entrepreneurs, influencers and much more. It also includes a link for great bonuses to use with the book that include templates, planners, complete playbook, action guide and more. I highly recommend this system to anyone new to having an Online business or having trouble succeeding with one already established.