Most business owners and marketing professionals often ask how they can create a wide range of content when they have limited resources.

My answer is to work smarter not harder. Here is how you can create six different modalities of content from a single video and without any additional budget.

  1. Video

Shoot a 5 to 10-minute video telling about your company, what you offer, to who and why you offer it. If you don’t like being on camera or don’t feel confident showing your face, you can use Camtesia, Snagit, Loom or  Screenflow to record a Powerpoint presentation and talk through it.

Upload the video on YouTube, Facebook, or Vimeo and share it with your audience. 

  1. Photo

Take a screenshot of the best part of the video, where you look great or something that best represents your company. Use Placeit to put your image in a nice looking frame as you can see from the featured image that I’ve created above.

Tweet the image or post it on Instagram or Pinterest with a link to find out more information about it. Of course, you can use the image on your blog or anywhere else.

  1. Text Save

Transcribe the video. Ask an intern or a freelancer on Fiverr to do this for you if you don’t have the time to do it yourself. If you have shot the video from a script there is no need to transcribe then.

Just use that written text as a blog post, a LinkedIn post or in email with some adjustment as and when needed.

  1. Infographics

Summarise the key points of your content in a few points and create infographics with Canva or

Use it as a free giveaway in exchange of your visitors’ details.

  1. PowerPoint presentation

Transform your script into PowerPoint slides and post it on Slideshare.

This is great as it’s integrated to LinkedIn and you can let Slideshare post the document on your profile if you have integrated both systems. Slideshare in 2013 got more than 215 million page views per month.

  1. Audio

You can also extract just the audio from the video into an mp3 format for people like me who can’t walk without listening to great audio materials.

You can post it on your website as a download or as a podcast on iTunes, Stitcher or Soundcloud.

multipurpose content

As you can see, content can be produced once and made available in different forms of media. The more diverse formats you use to distribute your content, the wider the audience you reach.

What counts first and foremost is the quality of the content you provide, not the high-end production. So if you don’t have a fancy camera or a top professional microphone and all you have is a smartphone you can still start there and increase the quality of your material as you go.

If you are looking to create a comprehensive content strategy, book a call today