I help leaders make clear decisions when technology, expectations, and roles are shifting faster in the AI age.
Most of the people I work with are capable, experienced, and committed. On the outside, they’re leading teams, building organisations, or carrying responsibility well. On the inside, things feel less settled than they used to.
Decisions take more energy.
The stakes feel higher.
And the question “What actually matters now?” doesn’t have an obvious answer.
That’s where my work begins.
A different kind of change work
I don’t help people “push through” change or optimise themselves to exhaustion.
I help leaders slow things down just enough to:
👉🏾 understand what’s really shifting
👉🏾 regain a sense of control and authorship
👉🏾 make decisions they can stand behind
In the age of AI, change isn’t only technical or strategic. It’s deeply human. When systems accelerate, people experience loss of clarity, loss of agency, and uncertainty about who they are becoming. My work focuses on restoring those foundations — so leaders can move forward with confidence rather than reaction.
How I came to this work
I began my career in Computer Science, drawn early to the promise of AI and technology. I spent years leading IT projects and working close to complex systems.
Over time, I noticed a pattern:
transformation rarely failed because of technology. It struggled because people lost clarity about what they controlled, where they added value, and who they were becoming.
In 2007, I stepped away from the corporate world to explore the human side of change more deeply. For more than a decade, I worked on personal branding, identity, and visibility — helping leaders articulate & communicate their value in a rapidly changing digital world. I wrote Personal Branding in the Digital Age: How to become a Known Expert, Thrive and Make a Difference in a Connected World and taught leaders how to be seen, heard, and trusted.
Today, I’ve come full circle.
In the AI era, those skills are no longer about marketing or self-promotion.
They are about decision-making, agency, and survival as a human leader.
I believe:
clarity comes from the right internal shift — not from more information
agency can be reclaimed, even within constraints
identity must be consciously shaped, or it will be shaped by default
Our most difficult moments often carry the seeds of our strongest contribution.
Sameness doesn’t serve us. Difference, when understood and owned, becomes strength.
I’m not here to tell you who to become. I’m here to help you make decisions from a place that feels grounded, intentional, and true.
PROFESSIONAL BIO
Francine Beleyi is an award winning digital and change strategist, leadership consultant, keynote speaker, and author who helps leaders make clear decisions when technology, expectations, and roles are shifting in the AI age.
Her work sits at the intersection of human transformation, leadership decision-making, and technology-driven change. She supports leaders and organisations navigating complexity, pressure, and uncertainty — helping them regain clarity, agency, and a grounded sense of direction when the old answers no longer apply.
Francine began her career in Computer Science and became Head of Information Systems at 25 in a multinational organisation. She went on to hold senior roles across investment banking, consulting, and non-profit organisations, giving her deep exposure to complex systems and large-scale transformation.
Over the past 25+ years, she has designed and delivered leadership development, executive facilitation, and change initiatives for leaders and organisations across Europe, Africa, and beyond. She has worked and partnered with organisations such as UNIDO, ING, TotalEnergies, AXA, BNP Paribas, and NatWest.
Francine is the author of ‘Personal Branding in a Digital Age: How to become a Known Expert, Thrive and Make a Difference in a Connected World’ and co-author of the book Africa–Europe Cooperation and Digital Transformation: Fostering Prosperity for African Female Entrepreneurs, published by Routledge. Her writing explores leadership, identity, agency, and transformation in the context of digital-driven change.
She is also the host of the Meaningful Work, Meaningful Life podcast. In the AI era, her work reframes personal branding, visibility, and advocacy as leadership capabilities — essential for credibility, agency, and identity under pressure.
A sought-after international speaker, Francine delivers keynotes and leadership conversations on decision-making, leadership identity, and human agency in the age of AI. She speaks in both French and English, and her work has been featured in international media including Computer Weekly, TechTarget, PerformanceIn, Femmes du Maroc, LeadersNet, Les Impériales, 2M, New World TV and Le Matin.
Alongside her leadership work, Francine remains deeply committed to inclusive economic and social progress. She is a founding member of the African Women Entrepreneurship Cooperative (AWEC) and continues to advocate for digital literacy, leadership development, and sustainable entrepreneurship ecosystems — particularly across Africa.
SHORT PROFESSIONAL BIO
Francine Beleyi is a digital and change strategist, leadership consultant, business advisor, keynote speaker, and author who helps leaders make clear decisions when technology, expectations, and roles are shifting in the AI age.
With over 25 years of international experience across technology, finance, consulting, and non-profit organisations, she supports leaders and organisations navigating human transformation under pressure.
Francine is the author of Personal Branding in the Digital Age and co-author of Africa–Europe Cooperation and Digital Transformation. She is a bilingual (French/English) international speaker and host of the Meaningful Work, Meaningful Life podcast.
VALUES
These 6 core values inform how I approach life and work:
Responsibility
We each have a responsibility for our lives and our future and by seeking the knowledge, help and advice from others we can get to that next level
Unconventional
We each have unique ways of doing things and by not following the pack we are able to bring our own perspective to solve the challenges we encounter.
Pioneering
We stay ahead of the curve. We are future focussed and understand that what worked yesterday will not necessarily work tomorrow.
Empowering
We teach how to fish rather than giving the fish, enabling others to do it for themselves.
Experimental
We explore and love to make discoveries; we are always open to new possibilities.
Freedom
We thrive when given the freedom to engage in our magic and deliver on our promise.