#58 Uncover the Hidden Secrets Behind Online Mega Launches with Tom Morkes

Having a meaningful life is to choose to be happy. It doesn’t matter what is there or what is not there; it’s a choice.- Jo Formosa

Do you wonder what really go behind mega online launches and why yours don’t get the same results?

About Tom Morkes

In today’s episode 58 of Meaningful Work, Meaningful Life podcast, I have the great pleasure to discuss with Tom Morkes, one of the brilliant minds behind some of the most successful and profitable marketing and sales campaigns in the past decade. Tom has helped more than 100 brands and businesses grow their traffic, leads, and sales using his Launch to Profit Methodology.

Some of the campaigns he managed include a record-setting Kickstarter campaign that generated almost half a million US dollars in 33 days. He also ran book launches that have landed his authors on the New York Times, Wall Street Journal, and USA Today bestseller lists and much more.

Tom is also a past mentor of mine who encouraged me to start this podcast back in 2018.

Our Conversation

In this value-packed episode 58 of Meaningful Work, Meaningful Life we discuss:

The importance of playing the long game in a world of immediate gratification
Some of the common myths that people believe about online marketing
Why it’s unwise to compare our results to other influencers and the real truth behind influencer marketing
How to be savvy with social media to benefit you rather than becoming a distraction
How he joined the US Army and finally left the military career to become a marketer
What he learnt from running successful campaigns and the critical success factors
His journey experimenting and travelling the world before he found success
The power of small beginnings and just getting the ball rolling and be useful to someone
The two questions you should be thinking about to serve clients with integrity
Why he believes that any connected device should come with a warning
The 2 significant benefits of launches versus just doing ongoing promotions
And much more

Tom is passionate about leading the self-directed movement. He believes that we know everything we need to know and now is just the time to do the work.

Now, let’s dive in into this value-packed conversation

Action points

What is your key takeaway from this episode? What are you committed to do today to find more meaning in your work and live a more meaningful life? Share your thoughts below.

Book a Strategic call with me if you are ready to leverage your personal brand in a meaningful way to create a successful business you love.
Buy the book Personal branding in the digital age: How to become a known expert, thrive and make a difference in the connected world – it’s available on Amazon, iTunes, Audible as eBook, audiobook and paperback