#53 From Dream to Action with Your Mission Statement

A mission is what you do to achieve your dream or vision, i.e. what you’d like to accomplish, and your mission statement defines the roadmap to take you to get there.

When I deliver workshops on how to create a personal mission as part of the bigger objective to create a meaningful personal brand, it’s always an eye-opening to people because most people think that a mission statement is for organisations; but it doesn’t have to be exclusive to them. As an individual, we can and should have our own personal mission statement to guide our path.

My mission is to empower entrepreneurs, CEOs and professionals to have more meaning in their life, make decent money and make a positive difference in the lives of others by becoming leading voices in their industry. 

I have created a mission statement that outlines the critical values to achieve my mission and all the roles I am looking to play in life so that I don’t forget to include in my daily life what is essential for me.

In this episode, I’ll walk you through how I create my personal Mission Statement and how I teach it to my clients and in my workshops.  

You should be able to create a clear mission statement that will serve as your guiding light as you build a personal brand aligned with your desired life.

Before we do that, let talk briefly about when you should have a clear mission statement.

• You are looking to break through to the next level of your professional or personal life
• You want to package your skills, passion and interests to become a recognised expert in your chosen industry and attract exciting opportunities 
• You have a big dream and want to make a bigger impact in the life of others  

So, you got to be clear on how you’ll achieve your goal and having a clear mission statement is somehow your roadmap. This is extracted from the Pillar #1. Know Yourself of the 7 steps of the YEANICC framework developed in my book Personal Branding in the digital age thisis the foundation to build an Influential Personal brand. 

Personal Branding starts with defining and communicating who you are with authenticity requires to be crystal clear about yourself and your motivation.

Why is it important to know Your mission?

To make sure that in whatever you do, you have a sense of meaning & happiness and ensure your journey through life unfolds with passion.

In episode 50 ‘It’s time to Dream Again #50 It’s Time to Dream Again’, I talked about the inspiring dreams of some of the famous people we know today like Bill Gates, Martin Luther King, etc.… 

Your own mission should inspire you. This is a 5-part exercise, and you should now take a paper and a pen to think about the answers. If you are driving or are somewhere where it’s impossible to write, come back to it later to complete this exercise; from the playbook that comes as a bonus when you buy the book ‘Personal Branding in the digital age’.