Overview Episode 106

Building a community for employees on social media is often overlooked but can greatly benefit a company’s branding and marketing efforts.

In episode #106 of Meaningful Work, Meaningful Life podcast, I am joined by Michael Soerensen, co-founder of Sociuu, a pioneering employee advocacy platform spanning over 30 countries. Michael brings to light the often-underestimated practice of building a community for employees on social media and its profound impact on a company’s branding and marketing efforts.

With a wealth of experience as a serial entrepreneur spanning over 35 years, Michael sheds light on the advantages of employee advocacy to amplify the brand’s message.

What you’ll learn from this episode:

  • Many companies overlook the potential of their content, as only a small fraction reaches social media.
  • Through employee advocacy, companies can tap into their employees’ extensive networks, expanding their message to a broader audience.
  • Companies with at least 100 employees should seriously consider adopting a platform for employee advocacy.
  • Employee advocacy empowers employees to showcase their thought leadership, expertise, and influence within their respective industries, transforming them into influential advocates for the company brand.
  • Discover why employee advocacy has become a crucial metric for brand health.

Watch the episode 106 now.

 

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