{"id":14917,"date":"2017-03-26T23:14:21","date_gmt":"2017-03-26T23:14:21","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=14917"},"modified":"2025-04-23T19:08:31","modified_gmt":"2025-04-23T19:08:31","slug":"why-is-giving-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/why-is-giving-the-next-big-thing\/","title":{"rendered":"Why Is Giving The Next Big Thing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Did you give money to a charity last year?\u00a0Do you think you have you given enough?\u00a0If not, what holds you back?<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Is it that:<\/p>\n<ul>\n<li>You don\u2019t<strong> trust <\/strong>the organisation will use the money for the intended purpose?<\/li>\n<li>You have no way to <strong>track<\/strong> the impact your money is making?<\/li>\n<li>You don\u2019t have <strong>time<\/strong> to research and pick the right charity amongst thousands of worthy other charities?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/epic.foundation\/en\">Epic<\/a> has created a solution to solve all three problems and make giving both frictionless and effective. The founder, <a href=\"https:\/\/www.linkedin.com\/in\/alexandremars\/\">Alexandre Mars<\/a>, a French serial entrepreneur who has made his fortune in Tech companies, both as entrepreneur and investor in ventures such as Spotify, Pinterest and Blablacar, is now spending his time fighting inequalities and advocating for social good.<\/p>\n<p>You\u2019ve got money, you give it to Epic who preselects charities and social enterprises that need your money to achieve their mission. Out of 1900 applications, only the 1% that satisfies 45 different criteria are selected. So, you can rest assured that your money ends up in a healthy organisation. EPIC takes no cut on the transaction. In fact, Alexandre invests his own millions in this not for profit organisation to keep it going and tours the world to ask rich peers and corporate to join the movement.<\/p>\n<div id=\"attachment_14919\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1.jpg\" rel=\"attachment wp-att-14919\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14919\" class=\"wp-image-14919 size-full\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1.jpg\" alt=\"Alexandre Mars Epic foundation \" width=\"1000\" height=\"665\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-200x133.jpg 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-300x200.jpg 300w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-400x266.jpg 400w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-600x399.jpg 600w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-768x511.jpg 768w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1-800x532.jpg 800w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/2.-Alexandre-Mars-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-14919\" class=\"wp-caption-text\">Alexandre Mars, Founder of Epic foundation<\/p><\/div>\n<p>Tracking how your money is spent and the impact it makes is easy on EPIC\u2019s app. Like other <a href=\"https:\/\/www.linkedin.com\/pulse\/7-proven-strategies-launch-platform-business-francine-beleyi\">digital platform<\/a>s, the principle is to connect people who \u2018have\u2019: the rich individuals and those who \u2018search\u2019: the charities &amp; social entrepreneurs but the goal here is to make social impact rather than the next billion.<\/p>\n<p>The serial entrepreneur, who makes money out of his ability to spot emerging trends, with successful early investments in the internet, then in mobile technology and in social media, is now passionate by effective giving and shared his vision with the <a href=\"http:\/\/www.techlondonadvocates.org.uk\/\">Tech London Advocates<\/a>, a powerful network of 4000 Technology advocates dedicated to make a difference in the world.<\/p>\n<div id=\"attachment_14918\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars.jpg\" rel=\"attachment wp-att-14918\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14918\" class=\"size-full wp-image-14918\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars.jpg\" alt=\"Russ Shaw, founder of Tech London Advocates &amp; Alexandre Mars\" width=\"1000\" height=\"701\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-200x140.jpg 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-300x210.jpg 300w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-400x280.jpg 400w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-600x421.jpg 600w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-768x538.jpg 768w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars-800x561.jpg 800w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/03\/1.-Russ-Shaw-Alexandre-Mars.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-14918\" class=\"wp-caption-text\">Russ Shaw, founder of Tech London Advocates &amp; Alexandre Mars<\/p><\/div>\n<p>Alexandre calls for a strong advocacy to build a movement for social change as he bet on Social disruption\u2019s new trend. For a long time, \u2018Social\u2019 has been the poor relation of making a difference in business. Not so long ago having \u2018social\u2019 in your job title like Social Carer or Social Worker meant you were paid less than another profession without the S word. Today,<strong> social is at the core of everything with social entrepreneurship, social impact, social innovation, social media, social selling and even social beauty.<\/strong><\/p>\n<p>Social is now cool, with 20% of graduates at Stanford university and other equally renowned business schools\u2019 graduates eager to start a social enterprise; an option which won\u2019t even have been considered 10 years ago.<\/p>\n<p>The millennials are the driving force behind this accelerated social change. In 3 years, 50% of the workforce will be millennials who are motivated to work for companies\u2019 contribution to society. But most corporate are still paying a lip service with box ticking CSR initiatives, 5K runs and employees help to schools that have a limited impact.<\/p>\n<p>The philantropreneur proposes systemic actions that individuals and businesses can easily take to make a real difference such as:<\/p>\n<ul>\n<li><a href=\"http:\/\/pledge1percent.org\/\">The 1% pledge<\/a>: give 1% of your profits or revenues. An <a href=\"https:\/\/www.theguardian.com\/sustainable-business\/2016\/apr\/05\/india-csr-law-requires-companies-profits-to-charity-is-it-working\">Indian law<\/a> is making it mandatory to give 2% of companies profits to a charity.<\/li>\n<li><u><a href=\"https:\/\/uk.godaddy.com\/godaddy-cares\/round-up-for-charity\">Round up<\/a><\/u>: If you buy something for \u00a319.81 for example, the amount is rounded up \u00a320 and the difference is given to charity.<\/li>\n<li><u><a href=\"https:\/\/www.penniesfromheaven.co.uk\/new-page\/\">Round down<\/a><\/u>: your salary can be rounded down to the nearest integer and the extra pennies given to charity. For example, your paycheque is \u00a3890.36 then 36p is given to a charity.<\/li>\n<li><a href=\"https:\/\/founderspledge.com\/\">2% founders pledge<\/a>: you can pledge the shares of your company even if you don\u2019t make money yet, hopefully when you eventually become the next Uber your shares will be worth a lot of money.<\/li>\n<\/ul>\n<p>With all these ways of giving, there is no excuse not to give your fair share and contribute to make the world a better place. Giving in such a way can inspire and bring people together in families and corporates with a shared purpose but it will require the involvement of all generations to build this new social change the norm.<\/p>\n<p>What are the other creative ways you\u2019ve seen individuals or business giving? I\u2019d love to hear from you.<\/p>\n<p>Did you like this article? Post your comments below and share it with your friends<\/p>\n<p><strong>About Francine Beleyi<\/strong><\/p>\n<p><a href=\"http:\/\/www.francinebeleyi.com\/\">Francine Beleyi<\/a> is a digital strategist, communication and marketing consultant and speaker who helps people and businesses thrive in the digital age. She is the author of upcoming book \u2018Personal Branding in a Digital Age and you can enrol in her free course <a href=\"http:\/\/profitablebrandonline.thinkific.com\/courses\/PersonalBrand\">How To Package Your Passions, Interests &amp; Skills To Become A Highly Paid Expert<\/a>. Looking to design a clear action plan to communicate your vision powerfully and increase your results? <a href=\"http:\/\/www.francinebeleyi.com\/strategycall\/\">Book\u00a0a\u00a0<\/a><a href=\"http:\/\/www.francinebeleyi.com\/strategycall\/\">Strategic session\u00a0<\/a>with Francine for practical insights.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,197,252,192],"tags":[362,363,365,131,364,366],"class_list":["post-14917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-featured","category-personal-branding","category-techentrepreneurs","tag-alexandre-mars","tag-epic-foundation","tag-giving","tag-personal-branding","tag-social-change","tag-social-impact"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>giving<\/title>\n<meta name=\"description\" content=\"Why Is Giving The Next Big Thing? 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