{"id":11788,"date":"2015-10-16T09:15:47","date_gmt":"2015-10-16T09:15:47","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=11788"},"modified":"2025-04-23T19:10:22","modified_gmt":"2025-04-23T19:10:22","slug":"how-to-grow-450-engaged-twitter-followers-in-9-months","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/how-to-grow-450-engaged-twitter-followers-in-9-months\/","title":{"rendered":"How To Grow 450% Engaged Twitter Followers in 9 Months?"},"content":{"rendered":"

Speaking at Adtech London this week, Olga Andrienko, Head of Social Media at SEMrush shares the tactics the SEO company has used to grow their Twitter audience from 7k to 23k with 450% engagement in 9 months.<\/p>\n

She recommends five specific tactics:<\/p>\n

#1.<\/strong>\u00a0Reach out to 100 people<\/strong> in your industry everyday: start with your favourite experts and look who they follow and check out their lists.<\/p>\n

A good example of someone who use extensive lists is Robert Scoble, a Futurist specialised in tech that I follow on Twitter. He has 471 k followers and has created numerous lists of experts and organisations from tech news brands to tech event organisers and weapons for entrepreneurs. If you are interested in this industry, chances are that you will find in his lists the experts to follow and see who they follow in turn.<\/p>\n

#2.<\/strong>\u00a0Monitor and respond to brand mentions<\/strong>. Check regularly your Twitter account to see who has mentioned you and acknowledge it with at least a thank you<\/p>\n

#3.<\/strong>\u00a0Tweet popular content<\/strong>. Check what is trending in the industry and tweet or retweet related news. Add the twitter handle of people and organisations cited in the news<\/p>\n

#4.<\/strong>\u00a0Track and answer popular questions<\/strong>. Add value to others; don\u2019t just broadcast your information<\/p>\n

#5.<\/strong>\u00a0Participate in twitter chats<\/strong>. This last tactic is what SEMrush has used to grow their followers and build an engaged community<\/p>\n

Olga explains that it\u2019s not enough to just have followers. They also need to actively engage with your content with likes, shares and comments.<\/p>\n

The average rate of engagement on social media is less than 1% but there are ways to get your followers to participate more actively.<\/p>\n

\"adtechLondon-Chat\"<\/a><\/p>\n

So how to transform followers into a community?<\/strong><\/p>\n

Create space for people to communicate said Olga; which is just what twitter chat enables to do in real time and the benefits are numerous. You can:<\/p>\n