{"id":11363,"date":"2015-06-21T17:18:39","date_gmt":"2015-06-21T17:18:39","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=11363"},"modified":"2025-04-23T19:10:22","modified_gmt":"2025-04-23T19:10:22","slug":"how-to-use-crowdfunding-to-launch-your-projects-part-3","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/how-to-use-crowdfunding-to-launch-your-projects-part-3\/","title":{"rendered":"How to Use Crowdfunding to Launch your Projects? Part 3\/3"},"content":{"rendered":"<p>This is the last part of a three-part series on \u2018how to use crowdfunding to launch your projects\u2019 where we\u00a0learn from two journalists, <a href=\"https:\/\/twitter.com\/peterjukes\" target=\"_blank\"><strong>Peter Jukes<\/strong><\/a> and <a href=\"https:\/\/twitter.com\/martin_hickman\" target=\"_blank\"><strong>Martin Hickman<\/strong><\/a>, how they have successfully crowdfunded their journalism projects and how you can do the same.<\/p>\n<p>In this final\u00a0episode, Peter and Martin provide\u00a0answers\u00a0to some of the most asked questions to build credibility and trust with the funders. They tell us about the multiple benefits to appeal to the public to fund a journalism project\u00a0and\u00a0introduce a new online platform, <strong><a href=\"https:\/\/www.byline.com\/\" target=\"_blank\">Byline.com <\/a><\/strong>that connects journalists directly to their audience.<\/p>\n<p>The site created by young Oxford graduate <strong>Seung Yoon Lee<\/strong> is set to revolutionise British journalism and cut the middlemen. Watch the video now. <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" title=\"YouTube video player 1\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/R4TtgSZkOhM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:600px; height:350px;\" data-privacy-type=\"youtube\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div><button data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/button><\/div><\/div><\/div><\/div><\/div> <div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Key takeaways-crowdfunding tips<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div> <strong>Why turn to Crowdfunding for your project?<\/strong><\/p>\n<ul>\n<li><strong>Quick and flexible<\/strong> way to appeal directly to the public for funds.<\/li>\n<li><strong>Understand your market better.<\/strong> People ask questions and you have the opportunity to pinpoint their interests.<\/li>\n<li><strong>Get buy-in<\/strong>. People buy what they support. If they help you to get your project off the ground, they are likely to buy your product when it\u2019s ready.<\/li>\n<li><strong>It\u2019s based on<\/strong> <strong>trust<\/strong>. The crowd trust you to deliver what you\u2019ve promised. To increase trust you need to showcase who you are, what you do, your past experience, and any relevant information you have that indicate you can deliver.<\/li>\n<li><strong>Get additional help<\/strong>. People love to help. They will help you to check and double check your stuff.<\/li>\n<li><strong>Establish relationship <\/strong>between you and the funders;\u00a0there is no middleman between you and the audience so\u00a0it\u2019s easier to build a relationship.<\/li>\n<li><strong>Solidarity with peers. <\/strong>The observations show that people often get support from their peers. Artists backing artists, journalists funding other journalists, etc. Perhaps because they know the reality and how difficult it could be to get a project up and running without extra help.<\/li>\n<\/ul>\n<p><strong>But to successfully get crowdfunded you need to<\/strong>:<\/p>\n<ul>\n<li><strong>Get your over pride<\/strong>. Be comfortable of \u2018selling\u2019 yourself and move beyond that initial embarrassment!<\/li>\n<li><strong>Have a specific niche.<\/strong> You have to know exactly who you are targeting. The more obscure and specialised your niche, the greater your chance to be funded by people equally passionate about that subject. Why? They feel like if they don\u2019t do something about it they won\u2019t have the chance to see it happened. Also there is no real need to have a massive following. What you want is an engaged and responsive one to\u00a0back you massively.<\/li>\n<\/ul>\n<ul>\n<li><strong>Find where your niche<\/strong> <strong>is<\/strong>. Where do they gather? Which networks, forums do they congregate to? Reach them across all channels.<\/li>\n<\/ul>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Final advice for crowdfunding<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div>\n<ul>\n<li>Get a <strong>website<\/strong> where you can showcase all the relevant materials for your potential backers.<\/li>\n<li>Create a <strong>video,<\/strong> which is usually the best medium to build rapport between you and your potential backers.<\/li>\n<li><strong>Pitch<\/strong> your proposition in a compelling way. Tell them why you want to do the project, how you will do it and what they will get in exchange of supporting you.<\/li>\n<li>Approach your crowdfunding efforts like a <strong>marketing campaign<\/strong> and spread the word across your personal network, social media, and other channels that you most often use. The more proactive you are, the greater the chances to succeed.<\/li>\n<\/ul>\n<p><strong>Other Crowdfunding sites include:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.kickstarter.com\">www.kickstarter.com<\/a><\/li>\n<li><a href=\"http:\/\/www.indiegogo.com\">www.indiegogo.com<\/a><\/li>\n<li><a href=\"http:\/\/www.venturefounders.co.uk\">www.venturefounders.co.uk<\/a><\/li>\n<li><a href=\"http:\/\/www.crowdingin.com\">www.crowdingin.com<\/a><\/li>\n<li><a href=\"http:\/\/www.investingzone.com\">www.investingzone.com<\/a><\/li>\n<li><a href=\"http:\/\/www.buzzbnk.org\">www.buzzbnk.org<\/a><\/li>\n<li><a href=\"http:\/\/www.crowdcube.com\">www.crowdcube.com<\/a><\/li>\n<li><a href=\"http:\/\/www.fundingtree.co.uk\">www.fundingtree.co.uk<\/a><\/li>\n<li><a href=\"http:\/\/www.fundingcircle.com\">www.fundingcircle.com<\/a><\/li>\n<li><a href=\"http:\/\/www.crowdfunder.co.uk\">www.crowdfunder.co.uk<\/a><\/li>\n<li><a href=\"http:\/\/www.seedrs.com\">www.seedrs.com<\/a><\/li>\n<li><a href=\"http:\/\/www.banktothefuture.com\">www.banktothefuture.com<\/a><\/li>\n<\/ul>\n<p>Did\u00a0you like this post? <a href=\"http:\/\/eepurl.com\/1z9TP\" target=\"_blank\">Click here<\/a> to receive more tips and free training videos to leverage digital tools to increase the results in your business.<\/p>\n<p>&nbsp;<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239,39,192],"tags":[114,110,105,103,104,111,54,112,108,107,106,113,109],"class_list":["post-11363","post","type-post","status-publish","format-standard","hentry","category-digital-transformation","category-entrepreneurship","category-techentrepreneurs","tag-byline-com","tag-crowdfunding","tag-crowdfunding-book","tag-crowdfunding-journalism","tag-crowdfunding-projects","tag-entrepreneurs","tag-francine-beleyi","tag-freelancers","tag-how-to-use-digital-technologies-to-succeed-your-ventures","tag-martin-hickman","tag-peter-jukes","tag-seung-yoon-lee","tag-the-future-of-journalism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succeed Crowdfunding for business - Part 3\/3<\/title>\n<meta name=\"description\" content=\"Crowdfunding tips for journalists, freelancers, and other entrepreneurs. 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She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing &amp; communication, journalism and a solid business experience. Francine is available to discuss your company objectives. Visit www.francinebeleyi.com or www.nucleusofchange.com","sameAs":["http:\/\/www.francinebeleyi.com"],"url":"https:\/\/francinebeleyi.com\/author\/admin\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/comments?post=11363"}],"version-history":[{"count":35,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11363\/revisions"}],"predecessor-version":[{"id":13964,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11363\/revisions\/13964"}],"wp:attachment":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/media?parent=11363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/categories?post=11363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/tags?post=11363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}