{"id":15054,"date":"2017-03-31T10:45:48","date_gmt":"2017-03-31T10:45:48","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=15054"},"modified":"2025-04-23T19:07:58","modified_gmt":"2025-04-23T19:07:58","slug":"7-ways-to-find-what-makes-you-unique-in-the-marketplace","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/7-ways-to-find-what-makes-you-unique-in-the-marketplace\/","title":{"rendered":"7 Ways To Find What Makes You Unique In The Marketplace"},"content":{"rendered":"

I\u2019ve been asked recently: How can I compete with McKinsey when I am only a small consultancy? My answer: You shouldn\u2019t compete with McKinsey.<\/p>\n

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Find out what is different<\/strong> about you and make it your competitive advantage.<\/p>\n<\/blockquote>\n

The mistake most people and businesses do is that they want to emulate a big company already established in the market. This is the quickest way to fail.<\/p>\n

Why would a revolutionary start-up with a big ambition to revolutionise the manufacturing industry with 3D printing technology choose a small team to craft their international go to market strategy rather than hiring one of the Big 4 incumbents?<\/p>\n

No, it\u2019s not the price. It\u2019s about the agility, the fresh perspective and the passion that a dedicated team can bring to the task and create an actionable roadmap for the company, just like what we\u2019ve delivered in the CGE\u2019s Alpha team for Carbon<\/a> to expand internationally.<\/p>\n

People and companies are looking for unique insights and innovative ideas to adapt to a rapid changing market.<\/p>\n

What makes you unique?<\/strong><\/h2>\n

Most people find it hard to answer this question and me too I\u2019ve struggled with this one for a long time. But you can find the answer if you are willing to take the time needed to do a bit of soul searching.<\/p>\n

However, you cannot answer this question fully if you don\u2019t know what other people, ie your competition is offering, whether you are looking for your next great job or you are a business owner. You need to have researched your competitors and evaluate what they offer to see how different you are.<\/p>\n

In other posts, I will provide insights into how to<\/u> research your competition<\/u> and how to create your personal branding execution plan<\/u>. For now, start to determine what you have to offer.<\/p>\n

The 7 ways you can find your uniqueness <\/strong><\/h2>\n

1. <\/strong>Your life experience<\/strong> <\/strong><\/p>\n

All the experience you have acquired up to now has been unique to you. Even if you are twins, with similar upbringing, your life experience and how you have approached it is different from anybody else\u2019s. No two people have the same experience. This already gives you a point of differentiation in terms of the skills you have developed, and how your successes and failures have shaped you.<\/p>\n

Write down:<\/p>\n