{"id":13277,"date":"2016-08-05T10:49:29","date_gmt":"2016-08-05T10:49:29","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=13277"},"modified":"2025-04-23T19:09:06","modified_gmt":"2025-04-23T19:09:06","slug":"voyage-in-the-land-of-platform-businesses","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/voyage-in-the-land-of-platform-businesses\/","title":{"rendered":"Voyage in the land of platform businesses"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>\u2018Voyage in the land of platform businesses\u2019, \u00a0is a series of posts, where I will take you on a journey to discover the secrets behind platform businesses, what makes a successful launch, the strategies that some of the biggest online companies of our time have used to grow, what is happening in Africa and much more&#8230;.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#e5e4e4;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:65px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-background-color:#f6f6f6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Featured Posts<\/h2><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-recent-posts fusion-recent-posts-1 avada-container layout-default layout-columns-2\"><section class=\"fusion-columns columns fusion-columns-2 columns-2\"><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/digital-africa-what-ive-learnt\/\" aria-label=\"DIGITAL AFRICA: What I&#8217;ve Learnt\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/12\/Digital-Africa-700x441.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"digital-africa-platform businesses\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/12\/Digital-Africa-320x202.jpg 320w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/12\/Digital-Africa-700x441.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/digital-africa-what-ive-learnt\/\">DIGITAL AFRICA: What I&#8217;ve Learnt<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/digital-africa-platform-management-strategy-innovation-free-course\/\" aria-label=\"DIGITAL AFRICA: Platform Management, Strategy &amp; Innovation &#8211; Free Course\" class=\"hover-type-none\"><img decoding=\"async\" width=\"376\" height=\"278\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/10\/Africa-platform-2.png\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/10\/Africa-platform-2-300x222.png 300w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/10\/Africa-platform-2.png 376w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/digital-africa-platform-management-strategy-innovation-free-course\/\">DIGITAL AFRICA: Platform Management, Strategy &amp; Innovation &#8211; Free Course<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/how-africa-is-changing-technology-african-platforms\/\" aria-label=\"How Africa Is Changing Technology? An overview of African Platforms\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/African-platforms-rise-700x441.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/African-platforms-rise-320x202.jpg 320w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/African-platforms-rise-700x441.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/how-africa-is-changing-technology-african-platforms\/\">How Africa Is Changing Technology? An overview of African Platforms<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/what-makes-platforms-go-viral\/\" aria-label=\"What Makes Platforms Go Viral?\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/viral-growth-700x441.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/viral-growth-320x202.jpg 320w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/viral-growth-700x441.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/what-makes-platforms-go-viral\/\">What Makes Platforms Go Viral?<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/7-proven-strategies-to-launch-a-platform-business\/\" aria-label=\"7 Proven Strategies To Launch A Platform Business\" class=\"hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"333\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/ebusiness-2.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/ebusiness-2-300x250.jpg 300w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/08\/ebusiness-2.jpg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/7-proven-strategies-to-launch-a-platform-business\/\">7 Proven Strategies To Launch A Platform Business<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/francinebeleyi.com\/how-to-launch-a-platform-business\/\" aria-label=\"How to Launch a Platform When Neither Sellers nor Buyers Have a Reason to Join Until the Other Side Joins First?\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/07\/platform2-700x441.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/07\/platform2-320x202.jpg 320w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2016\/07\/platform2-700x441.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/how-to-launch-a-platform-business\/\">How to Launch a Platform When Neither Sellers nor Buyers Have a Reason to Join Until the Other Side Joins First?<\/a><\/h4><\/div><\/article><\/section><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#e5e4e4;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:55px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" 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srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/11\/Africa-digitalisation-entrepreneurship-Francine-Beleyi-320x202.jpg 320w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2017\/11\/Africa-digitalisation-entrepreneurship-Francine-Beleyi-700x441.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><h4 class=\"\"><a href=\"https:\/\/francinebeleyi.com\/digitalisation-and-techpreneurship-in-africa-9th-au-forum\/\">Digitalisation and Techpreneurship in Africa &#8211; 9th AU Forum 2017 Round-Up in Images<\/a><\/h4><\/div><\/article><\/section><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[286,283,280,282,285,288,289,281,279,284,287],"class_list":["post-13277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-big-bang-adoption","tag-follow-the-rabbit","tag-geoff-parker-mit","tag-launch-strategies","tag-marquee","tag-micromarket","tag-piggyback","tag-platform-launch","tag-platform-revolution","tag-seeding","tag-single-side"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Platform business<\/title>\n<meta name=\"description\" content=\"What are some of the best ways to launch successfully a new platform business 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