{"id":12649,"date":"2016-03-16T22:33:23","date_gmt":"2016-03-16T22:33:23","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=12649"},"modified":"2025-04-23T19:09:57","modified_gmt":"2025-04-23T19:09:57","slug":"how-to-fundraise-like-a-girl-and-actually-win-it-5-tips-from-sarah-wood","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/how-to-fundraise-like-a-girl-and-actually-win-it-5-tips-from-sarah-wood\/","title":{"rendered":"How to Fundraise ‘Like a Girl’ and Actually Win It? 5 Tips from Sarah Wood"},"content":{"rendered":"
\n

The issues that challenge women in the corporate world are the same issues they encounter when trying to get funding for their businesses. And there are two reasons to this: the first reason is the lack of confidence in stepping up and putting themselves out there and the second one is the unconscious bias which shows up in term of gender but also in other ways.<\/p>\n<\/div>\n

\n

The comment came from Debra Walton, Chief Product and Content Officer, Financial & Risk of Thomson Reuters, who was speaking, last week, onInternational Women\u2019s day<\/a>, at a gathering of investors and entrepreneurs to discuss equal opportunity for female entrepreneurs to source financing but also how to attract more women to the investment world to fund those businesses that need them.<\/p>\n

\"\"<\/p>\n

Debra Walton, Chief Product and Content Officer, Financial & Risk of Thomson Reuters<\/em><\/p>\n

Women have the capabilities but frequently lack the confidence.<\/strong><\/p>\n

\u201cIf we can tackle the issue of women confidence and we can tackle the issue of unconscious bias, I truly think we can change the world,\u201d Ms Walton says.<\/p><\/blockquote>\n

Fortunately, some female tech entrepreneurs, like Sarah Wood, co-CEO and co-founder of Unruly<\/a>, are leading the way and showing that it\u2019s possible to \u2018raise funds like a girl\u2019. The leading video ad tech guru has successfully raised money to grow the business, which was recently sold for \u00a3114 million<\/a> to News Corp.<\/p>\n

\"\"<\/p>\n

Sarah Wood, co-CEO and co-founder of Unruly<\/em><\/p>\n

As an\u00a0ambassador of female tech founders, Ms Wood was at the event, hosted by Thomson Reuters, and organised by Claire Cockerton, CEO of ENTIQ<\/a>, an innovation consulting, in partnership with the UK Business Angels Association<\/a>, to launch Fin4fem<\/a>, a short and practical course to empower women to source the right financing while also creating a platform for them to thrive.<\/p>\n

Ms Wood and her two co-founders bootstrapped until they have proven they had a great product-market fit and became profitable. But in 2011 when they wanted to grow and expand internationally, they had recourse to fundraising.\u00a0 She was shocked to discover that the investors they met, rarely directed their questions at her but instead asked the male co-founders.\u00a0 She struggled to get herself heard but she learnt to play the game and shares\u00a0five tips to raise funds successfully:<\/p>\n

1. Preparation.<\/strong> Make yourself known to Angels and investors before you need the money. Meet them to discuss what they are looking for and have relaxed conversation. Building relationships is crucial in this process.<\/p>\n

2. Planning.<\/strong> Do a lot of research and identify the investors you want to have on your board. Use Crunchbase<\/a> or similar databases and the contacts made previously to find out their expertise and focus.<\/p>\n

3. Pitching<\/strong>. A good preparation maximises the success. Most of the female led business are innovative and profitable, so that should play in your favour. Put your team at the forefront of your pitch. Make an emotional connection; after all, investors are humans too and you can leverage on the fact that they are a parent, sister, brother, you’ve read the same book or have the same passion.<\/p>\n

4. Decision making. <\/strong>Bring the potential investors in your office to meet your team and show your environment<\/p>\n

5. Deal making<\/strong>. Don\u2019t be afraid to ask what you need and be firm or walk away. Think through the deal structure and don\u2019t appear to be desperate. The best time to fundraise is when you don\u2019t need it.<\/p>\n

There is a lot of money accessible to entrepreneurs.<\/strong><\/h2>\n

\u00a31.5bn is invested in small businesses, every year, by private investors but only a small proportion go to female led businesses, says Jenny Tooth, chief executive of UK Business Angels Association. Men are 86% more likely to be VC funded than women, according to Fin4fem findings.<\/p>\n

\u201cWomen need to gain the skill, the knowledge, the confidence and the courage to come forward and take a piece of that money which is available for all stages of companies,\u201d Ms Tooth says.<\/p>\n

Another challenge is that out of the money coming from investors, only a small proportion comes from women.<\/p>\n

Ms Tooth wants to burst the myth that one must be rich to become an angel investor. Knowledge and expertise can be of an enormous value, so there is a need to educate people to understand what it means to be an investor.<\/p>\n

Also, you don\u2019t need to have a background in finance to be an investor, says Bridget Connell,<\/strong> Board Advisor & Angel Investor of Angel Academe<\/a> and a member of the panel of investors led by Axel Threlfall, Editor at Large at Reuters.<\/p>\n

Anyone who has a bit of spare money can become an investor, Ms Connell says. And it can be done collectively with other investors who have complementary skills to put a good deal.<\/p>\n

\u201cIt\u2019s fascinating and you get to meet amazing entrepreneurs,\u201d she says.\u201d It\u2019s like a mini MBA.\u201d<\/p>\n

A total of 762 women-led businesses have made between one to 250 million in revenue last year, adding \u00a32bn in economy growth in the UK across sectors, says Irene Graham, CEO of The Scale-Up Institute.<\/p>\n

\"\"<\/p>\n

We are terrific in the UK at starting a business, we are the best in the world, but not much to help businesses grow and develop, Ms Graham says. But with the right support, more female-led businesses could spring up.<\/p>\n

In her scale up report<\/a> on UK economic growth, Sherry Coutu, Tech entrepreneur and investor had identified strategies to boost the high growth companies\u2019 capabilities which includes access to finance.<\/p>\n

Ms Tooth also says that the efforts should not only be about women investing in women but encouraging men and women to fund diverse, men and women, teams. Having a diverse mix of investors might give the confidence to more women to raise equity funds and feel less intimidating.<\/p>\n

But\u00a0what investors are looking for in the ventures they back up?<\/strong><\/h2>\n

\"\"<\/p>\n

Investors\u2019 panel. From left to right: Moderator Alex Threlfall, Erin Platts, Bridget Connell, Simon Thorpe<\/em><\/p>\n

\u201cI am looking for entrepreneurs who have unreasonable optimism,\u201dsays Simon Thorpe, MD of Delta2020<\/a> and Angel Investor, who has invested in 25 companies of which seven are run by women.<\/p>\n

Ms Connell needs to believe that a founder and the team can succeed, scale and pivot before she puts her money in the business and open her network to them. It\u2019s not just about the idea but good execution. \u201cThere are massive ideas out there, very few people can execute them,\u201d she says.<\/p>\n

To find the right investor, networking is vital. Yet, many women don\u2019t work their network hard enough, says Erin Platts, Market Manager at Sillicon Valley Bank<\/a>.<\/p>\n

\u201cIf you really leverage your network, you should be able to get a warm introduction to 80% of the people you need to know.\u201d<\/p><\/blockquote>\n

Finding investors is about getting warm introduction to them, don\u2019t go cold, she says. Another skill female entrepreneurs need to develop, according to Ms Platts, is to be ruthless with their time and be quick to decide who is interested in their business and has the resources to invest. Sometimes, people don\u2019t want to hurt the creator\u2019s feelings and tell them they are not interested. But the co-founder needs to ask though qualifying questions, Ms Platts says.<\/p>\n

But here again, females in general want to be liked and understood and are reluctant to be forthright, which can cause them to lose an invaluable time.<\/p>\n

\u201cSpotting the right investor is like marrying someone\u201d, says Ms Connell, \u201cbecause you\u2019re going to be with this person for a long time and keep going back and ask for more money.\u201d<\/p>\n

Entrepreneurs must decide if they want a passive or an active investor, Mr Thorpe says, and determine if they want them to be actively involved in the business or not.<\/p>\n

To encourage private investment, the UK government has created the Seed Enterprise Investment Scheme (SEIS<\/a>), a tax incentive for investors but Mr Thorpe affirms that the main motivation of a business Angel is not for tax reasons but to contribute to the development of the venture and add value.<\/p>\n

The three females on the entrepreneurs\u2019 panel, led by Julia Groves, founding chair of UK Crowdfunding Association<\/a>, all agree that raising funds as a woman has been a tough exercise and men often underestimate their ability.<\/p>\n

\"\"<\/p>\n

Entrepreneurs\u2019 panel. From left to right: Leanne Kemp, Claire Flynn Levy, Janet Thomas, Julia Groves: moderator<\/em><\/p>\n

Janet Thomas, president of Women in Banking & Finance<\/a>, has turned down an investment from investors who reminded her too much of former colleagues in investment banking.<\/p>\n

Claire Flynn Levy, CEO and founder of Essentia Analytics<\/a>, a skill-based investing platform, advises to focus on generating revenues and get to profitability before raising VC money.<\/p>\n

When asked whether you have to \u2018fake it until you make it\u2019, Leanne Kemp, founder and CEO of Everledger<\/a>, a permanent ledger for Diamond certification, says: \u201cI don\u2019t sleep until I make it.\u201d<\/p>\n

\u201cIf we can achieve gender parity by 2025, we would add something like US$28 trillion to the global economy, which is like adding the size of the US economy and china economy to the world economy,\u201d says Ms Walton. \u201cAny programme that helps women with confidence is powerful.\u201d<\/p>\n

Female tech founders are invited to apply<\/a> to Fin4fem<\/a> course running from 18-22 April. \u00a0To view more photos of the event click here.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[197,47,38,65],"tags":[205,207,203,208,202,165,206,204],"class_list":["post-12649","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-featured","category-news","category-technology","category-women","tag-equality-in-workplace","tag-female-entrepreneurs","tag-fin4fem","tag-fundraising","tag-iwd2016","tag-tech-entrepreneurs","tag-venture-capital-investments","tag-women-in-business","post_format-post-format-gallery"],"yoast_head":"\nFemale entrepreneurs fundraising<\/title>\n<meta name=\"description\" content=\"Female entrepreneurs fundraising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/francinebeleyi.com\/how-to-fundraise-like-a-girl-and-actually-win-it-5-tips-from-sarah-wood\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWD2016 - How to Fundraise 'Like a Girl' and Actually Win It? 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