{"id":16458,"date":"2019-07-09T07:33:19","date_gmt":"2019-07-09T07:33:19","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=16458"},"modified":"2025-04-23T19:06:53","modified_gmt":"2025-04-23T19:06:53","slug":"27-creating-a-better-future-through-more-wisdom-with-dr-bruce-lloyd","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/27-creating-a-better-future-through-more-wisdom-with-dr-bruce-lloyd\/","title":{"rendered":"#27 Creating a Better Future Through More Wisdom with Dr Bruce Lloyd"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><iframe style=\"border: none;\" title=\"#27 Creating a Better Future Through More Wisdom with Dr Bruce Lloyd \" src=\"https:\/\/www.podbean.com\/media\/player\/c7p4s-b738a2?from=yiiadmin&amp;download=1&amp;version=1&amp;skin=1&amp;btn-skin=108&amp;auto=0&amp;share=1&amp;fonts=Helvetica&amp;download=1&amp;rtl=0&amp;pbad=1\" width=\"100%\" height=\"122\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\"><p>Wouldn\u2019t it be useful to know what we\u2019ve really learned from the last 2000 years, that would be important to pass on to the future generation if we wanted a better future?<\/p><\/blockquote>\n<p><!-- \/wp:quote --><\/p>\n<h3><strong>Discover how a kid who dreamt of being a motor racing driver became an academic, helping PhD students to develop a broader view of life whilst researching their subjects.<\/strong><\/h3>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Dr Bruce Lloyd, Emeritus Professor in Strategic Management, London South Bank University has spent over 20 years in industry and finance before joining the academic world to help establish the Management Centre at what is now London South Bank University.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Bruce has written extensively on a wide range of strategy and futures-related issues. He was also the UK co-ordinator for &#8216;The Millennium Project&#8217; 1999-2005 and has been active in the &#8216;Futures industry&#8217;.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">In true academic, Bruce has been so generous in sharing his wisdom during our interview that I am creating two episodes from our conversation. This first part is almost a masterclass in strategy and how to think about the Future as well as some great personal insights.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">In our conversation, Bruce shares how he unexpectedly landed in the academic world as a professor of strategy and supervising PhDs and how he got involved in Future Studies. He explains the relationship as well as the difference between Strategy and Futures Studies and why we are better off with forecasting even if it\u2019s not an exact science.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">He tells how teaching in academic world was the most rewarding part of his whole career but also how the administrative side can feel very pressurised as he now enjoys his semi-retirement and doing what he wants rather than following other people\u2019s agenda!<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Bruce reveals the connection between leadership, wisdom, knowledge, management and organisation performance as well as how he finds himself studying wisdom. He also shares why values are becoming increasingly important in this world and explains the logical link between data, information, knowledge and wisdom.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">He tells us how the quality of conversation in organisations is critical in determining the quality of the decisions taken and why we should be okay to take decision based on imperfect information.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Bruce also explains why we should rehabilitate the word \u2018leadership\u2019 and not use it interchangeably for psychopathic, megalomaniacs and dictators. He highlights the distinction between authenticity and empathy and why it\u2019s crucial to make that distinction and enlightens us about the danger of authenticity without values. He reveals how lack of trust in our society comes from people perceiving that there is a lack of fairness in the process of decision making.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Bruce believes that in the face of actual rapid changes, it\u2019s important to have effective learning processes to make sure that change equal progress.<\/span><\/p>\n<h2><strong>Action points <\/strong><\/h2>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">What is your key takeaway from this episode? What are you committed to do today to find more meaning in your work and live a more meaningful life? Comment below.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">If you are ready to leverage your personal brand in a meaningful way to create a successful business you love, <a href=\"https:\/\/www.francinebeleyi.com\/call\/\">Book a Strategic call<\/a> now.<\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"><strong>Buy the book<\/strong> <a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/1999925904\/tag=nucleusofch07-21\">Personal branding in the digital age<\/a>: how to become a known expert, thrive and make a difference in the connected world \u2013 it\u2019s available on Amazon, iTunes, Audible as eBook, audiobook and paperback.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(191,169,59,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h2><strong>Resources\u00a0\u00a0<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.wisdompage.com\/LloydWisdomQuotesIntro.html\" target=\"_blank\" rel=\"noopener noreferrer\">1000 Messages for the New Millennium<\/a><\/li>\n<li><a href=\"https:\/\/www.worldfuture.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">The World Future Society<\/a><\/li>\n<li><a href=\"https:\/\/wfsf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Futures Studies Federation<\/a><\/li>\n<li><a href=\"https:\/\/www.apf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Association of Professional Futurists (APF)\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Futures_studies\" target=\"_blank\" rel=\"noopener noreferrer\">Future Studies &#8211; Wikipedia<\/a>\u00a0<\/li>\n<\/ul>\n<h2><strong>Contact Dr Bruce Lloyd<\/strong><\/h2>\n<ul>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/bruce-lloyd-623197\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/bruce-lloyd-623197\/<\/a><\/li>\n<li>University profile: <a href=\"http:\/\/www.lsbu.ac.uk\/about-us\/people\/people-finder\/prof-bruce-lloyd\" target=\"_blank\" rel=\"noopener noreferrer\">Lsbu.ac.uk\/about-us\/people\/people-finder\/prof-bruce-lloyd<\/a><\/li>\n<\/ul>\n<h2><strong>Contact\u00a0Me, Francine Beleyi the host of the show <\/strong><\/h2>\n<ul>\n<li>Website: <a href=\"http:\/\/www.francinebeleyi.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">francinebeleyi.com\/podcast <\/a>\u2013 please post your comment below the posts<\/li>\n<li>Twitter: <a href=\"https:\/\/twitter.com\/francinebeleyi\">@FrancineBeleyi<\/a><\/li>\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/francinebeleyi\/\" target=\"_blank\" rel=\"noopener noreferrer\">@FrancineBeleyi<\/a><\/li>\n<li>LinkedIn <a href=\"https:\/\/www.linkedin.com\/in\/francinebeleyi\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/francinebeleyi<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading --><!-- \/wp:paragraph --><\/p>\n<h2><strong>Subscribe to MWML podcast<\/strong><\/h2>\n<p><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/meaningful-work-meaningful-life-podcast\/id1448587130\" target=\"_blank\" aria-label=\"Listen on Apple Podcasts\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Apple-Podcasts.png\" alt class=\"img-responsive wp-image-16330\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Apple-Podcasts-200x80.png 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Apple-Podcasts.png 250w\" sizes=\"(max-width: 800px) 100vw, 250px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/open.spotify.com\/show\/7xHrhuO6wj5zAOj2BZpYpW\" target=\"_blank\" aria-label=\"Listen on Spotify\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Spotify.png\" alt class=\"img-responsive wp-image-16329\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Spotify-200x80.png 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Spotify.png 250w\" sizes=\"(max-width: 800px) 100vw, 250px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.stitcher.com\/podcast\/francine-beleyi\/meaningful-work-meaningful-life-podcast\" target=\"_blank\" aria-label=\"Listen on Stitcher\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Stitcher.png\" alt class=\"img-responsive wp-image-16326\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Stitcher-200x80.png 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Stitcher.png 250w\" sizes=\"(max-width: 800px) 100vw, 250px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/tunein.com\/podcasts\/Business--Economics-Podcasts\/Meaningful-Work-Meaningful-Life-Podcast-p1186806\/\" target=\"_self\" aria-label=\"Listen on Tunein\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Tunein.png\" alt class=\"img-responsive wp-image-16327\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Tunein-200x80.png 200w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2019\/05\/Listen-on-Tunein.png 250w\" sizes=\"(max-width: 800px) 100vw, 250px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-animated\" style=\"--button_text_transform:none;\" data-animationType=\"zoomInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfrCL5C8HoJRpT1Y0QkHaQ_rBDWp2OeEUUDmcRx7IkGGpPyvQ\/viewform\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Want to recommend great guests for this show?\u00a0Click here to suggest them<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h2>\u00a0<\/h2>\n<h2><strong>Help me to share the MWML podcast<\/strong><\/h2>\n<p>Use one the buttons below to share it with friends and colleagues<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode 27 of Meaningful Work, Meaningful Life podcast, Francine Beleyi talks with Dr Bruce Lloyd, Emeritus Professor in Strategic Management, London South Bank University. This first part of our stirring conversation, is almost a masterclass in strategy and how to think about the Future as well as some great personal insights. Bruce believes that in the face of actual rapid changes, it\u2019s important to have effective learning processes to make sure that change equal progress.<\/p>\n","protected":false},"author":1,"featured_media":16461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443,671],"tags":[456,455,454,466,527,530,54,533,532,531,131,469,510],"class_list":["post-16458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mwml-podcast","category-season-3","tag-meaningfullife","tag-meaningfulwork","tag-mwmlpodcast","tag-career-podcast","tag-digital-inclusion","tag-dr-bruce-lloyd","tag-francine-beleyi","tag-future-scenario-planning","tag-future-studies","tag-london-south-bank-university","tag-personal-branding","tag-podcasting","tag-season-3-mwml"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#27 Creating a Better Future Through More Wisdom with Dr Bruce Lloyd - Francine Beleyi Website<\/title>\n<meta name=\"description\" content=\"In this first episode of the Season 2 of Meaningful Work, Meaningful Life podcast, Francine Beleyi shares three key reasons why you are not getting paid what you want and what we can do about it. 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