{"id":11773,"date":"2015-10-02T08:23:27","date_gmt":"2015-10-02T08:23:27","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=11773"},"modified":"2025-04-23T19:10:22","modified_gmt":"2025-04-23T19:10:22","slug":"ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/","title":{"rendered":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?"},"content":{"rendered":"

Peppa Pig<\/a>, a popular TV cartoon’s has made the news this week after\u00a0the brand has been sold for \u00a3140m. The show is watched in 180 countries and is inspiration behind 12,000 products.<\/p>\n

The three British creators Mark Baker, Neville Astley and Phil Davies started off as animation graduates in 1980s and created a successful franchise estimated globally today at \u00a31.3billion.<\/p>\n

But what makes a less than perfect but loveable, cheeky little piggy who lives with her little brother George, Mummy Pig and Daddy Pig so gripping? (not just with kids?)<\/p>\n

I must admit that only a few weeks ago I didn\u2019t know who Peppa Pig was.\u00a0 One night as I was browsing on Netflix for something easy and relaxing to watch, I ended up in the kids\u2019 section and stopped on Peppa Pig. I decided to watch it based on the raving reviews and was immediately hooked.<\/p>\n

Why? It\u2019s short, sharp and sweet. Just what you need after an intense working day. But this week successful sell out shows there are more gems from this apparently simple cartoon.<\/p>\n

Here are my 5 take-aways<\/strong> to build an irresistible brand like Peppa Pig:<\/p>\n

#1.<\/strong> Peppa likes jumping in muddy puddles. A real life with an annoying little brother, George, who she\u2019s sometimes rude to. People easily relate to that and children identify with it. It\u2019s a simple <\/strong>story beautiful done.<\/p>\n

A money-making idea doesn\u2019t have to be over original but it has to be something your audience can strongly relate to.<\/p>\n

#2.<\/strong> Mummy pig works from home from a computer.\u00a0 This portrays a modern working mum rather than the usual stereotypical stay-at-home mum. It is empowering<\/strong>.<\/p>\n

#3.<\/strong> Peppa has good manners; she\u2019s well brought up with a loving (middle-class) family: \u00a0a mum, dad and one sibling. It\u2019s aspirational in a society where family values are getting rare and gives a warm sense of belonging<\/strong> and security. <\/strong><\/p>\n

An irresistible brand is always emotional<\/strong> and taps into one or many motivation triggers that drive us. Remember Maslow hierarchy of needs!<\/p>\n

#4.<\/strong> The character Peppa Pig was born in 1999 but the cartoon initially proved tough to commission. Astley told the Guardian newspaper that he made just \u00a3400 in a year and survived on their savings. Then the first episode was aired in 2004 and became an instant hit.<\/p>\n

Building a global brand doesn\u2019t happen overnight but believing<\/strong> in your idea and being persistent <\/strong>is the secret of all successful businesses. It\u2019s a marathon not a sprint.<\/p>\n

#5.<\/strong> Only 5% five per cent made from licensing the programme for broadcast. The fortune of the brand comes from merchandising.<\/p>\n

Building a strong brand<\/strong> that other businesses would love to be associated with is one of the fastest ways to get money in the bank.<\/p>\n

Have you watched this cute cartoon (with your kids or alone)? \u00a0What are some of the lessons you have learnt from it?<\/p>\n

I\u2019d love to hear from you. Share your comments below.<\/p>\n

If you like this article share it with friends.<\/strong><\/p>\n<\/div>

<\/div><\/div><\/div>

Photo credits: Stuart Miles\/freedigitalphotos.net<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[141],"class_list":["post-11773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-branding","tag-build-an-irresistible-brand"],"yoast_head":"\nWhat Can We Learn From Peppa Pig To Build An Irresistible Brand?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Can We Learn From Peppa Pig To Build An Irresistible Brand?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Francine Beleyi Website\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-02T08:23:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T19:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FrancineBeleyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FrancineBeleyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/\"},\"author\":{\"name\":\"FrancineBeleyi\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/#\\\/schema\\\/person\\\/b600bfec7968c43e96d7cf5af9146a4b\"},\"headline\":\"What Can We Learn From Peppa Pig To Build An Irresistible Brand?\",\"datePublished\":\"2015-10-02T08:23:27+00:00\",\"dateModified\":\"2025-04-23T19:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/\"},\"wordCount\":647,\"image\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/francinebeleyi.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/ID-100142019.jpg\",\"keywords\":[\"build an irresistible brand\"],\"articleSection\":[\"Personal Branding\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/\",\"url\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/\",\"name\":\"What Can We Learn From Peppa Pig To Build An Irresistible Brand?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/francinebeleyi.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/ID-100142019.jpg\",\"datePublished\":\"2015-10-02T08:23:27+00:00\",\"dateModified\":\"2025-04-23T19:10:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/#\\\/schema\\\/person\\\/b600bfec7968c43e96d7cf5af9146a4b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/francinebeleyi.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/ID-100142019.jpg\",\"contentUrl\":\"https:\\\/\\\/francinebeleyi.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/ID-100142019.jpg\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/francinebeleyi.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Can We Learn From Peppa Pig To Build An Irresistible Brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/#website\",\"url\":\"https:\\\/\\\/francinebeleyi.com\\\/\",\"name\":\"Francine Beleyi Website\",\"description\":\"Thriving in the digital age!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/francinebeleyi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/francinebeleyi.com\\\/#\\\/schema\\\/person\\\/b600bfec7968c43e96d7cf5af9146a4b\",\"name\":\"FrancineBeleyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g\",\"caption\":\"FrancineBeleyi\"},\"description\":\"Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing & communication, journalism and a solid business experience. Francine is available to discuss your company objectives. Visit www.francinebeleyi.com or www.nucleusofchange.com\",\"sameAs\":[\"http:\\\/\\\/www.francinebeleyi.com\"],\"url\":\"https:\\\/\\\/francinebeleyi.com\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/","og_locale":"en_GB","og_type":"article","og_title":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?","og_url":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/","og_site_name":"Francine Beleyi Website","article_published_time":"2015-10-02T08:23:27+00:00","article_modified_time":"2025-04-23T19:10:22+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","type":"image\/jpeg"}],"author":"FrancineBeleyi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"FrancineBeleyi","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#article","isPartOf":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/"},"author":{"name":"FrancineBeleyi","@id":"https:\/\/francinebeleyi.com\/#\/schema\/person\/b600bfec7968c43e96d7cf5af9146a4b"},"headline":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?","datePublished":"2015-10-02T08:23:27+00:00","dateModified":"2025-04-23T19:10:22+00:00","mainEntityOfPage":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/"},"wordCount":647,"image":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","keywords":["build an irresistible brand"],"articleSection":["Personal Branding"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/","url":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/","name":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?","isPartOf":{"@id":"https:\/\/francinebeleyi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#primaryimage"},"image":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","datePublished":"2015-10-02T08:23:27+00:00","dateModified":"2025-04-23T19:10:22+00:00","author":{"@id":"https:\/\/francinebeleyi.com\/#\/schema\/person\/b600bfec7968c43e96d7cf5af9146a4b"},"breadcrumb":{"@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#primaryimage","url":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","contentUrl":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/francinebeleyi.com\/ask-francine-what-can-we-learn-from-peppa-pig-to-build-an-irresistible-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/francinebeleyi.com\/"},{"@type":"ListItem","position":2,"name":"What Can We Learn From Peppa Pig To Build An Irresistible Brand?"}]},{"@type":"WebSite","@id":"https:\/\/francinebeleyi.com\/#website","url":"https:\/\/francinebeleyi.com\/","name":"Francine Beleyi Website","description":"Thriving in the digital age!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/francinebeleyi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/francinebeleyi.com\/#\/schema\/person\/b600bfec7968c43e96d7cf5af9146a4b","name":"FrancineBeleyi","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f69a05ae934a3387ad1d0b4f3338e5a7ca51a9c3ce3c71dc3753a539fa6a5ba?s=96&d=mm&r=g","caption":"FrancineBeleyi"},"description":"Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing & communication, journalism and a solid business experience. Francine is available to discuss your company objectives. Visit www.francinebeleyi.com or www.nucleusofchange.com","sameAs":["http:\/\/www.francinebeleyi.com"],"url":"https:\/\/francinebeleyi.com\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/10\/ID-100142019.jpg","_links":{"self":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/comments?post=11773"}],"version-history":[{"count":6,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11773\/revisions"}],"predecessor-version":[{"id":13949,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/posts\/11773\/revisions\/13949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/media\/11774"}],"wp:attachment":[{"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/media?parent=11773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/categories?post=11773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francinebeleyi.com\/wp-json\/wp\/v2\/tags?post=11773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}