{"id":11693,"date":"2020-04-23T08:13:06","date_gmt":"2020-04-23T08:13:06","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=11693"},"modified":"2025-04-23T19:05:09","modified_gmt":"2025-04-23T19:05:09","slug":"askfrancine-how-can-i-create-a-varied-content-fast-even-on-a-small-budget","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/askfrancine-how-can-i-create-a-varied-content-fast-even-on-a-small-budget\/","title":{"rendered":"How To Create Multiple Pieces of Content Fast on a Small Budget"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Most business owners and marketing professionals often ask how they can create a wide range of content when they have limited resources.<\/p>\n<p>My answer is to work smarter not harder. Here is how you can create six different modalities of content from a single video and without any additional budget.<\/p>\n<ol>\n<li><strong>Video<\/strong><\/li>\n<\/ol>\n<p>Shoot a 5 to 10-minute video telling about your company, what you offer, to who and why you offer it. If you don\u2019t like being on camera or don\u2019t feel confident showing your face, you can use <a href=\"https:\/\/www.techsmith.com\/camtasia.html\" target=\"_blank\" rel=\"noopener noreferrer\">Camtesia<\/a>, <a href=\"https:\/\/www.techsmith.com\/screen-capture.html\" target=\"_blank\" rel=\"noopener noreferrer\">Snagit<\/a>, <a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loom<\/a> or\u00a0 <a href=\"http:\/\/screenflow.en.softonic.com\/mac\" target=\"_blank\" rel=\"noopener noreferrer\">Screenflow<\/a> to record a Powerpoint presentation and talk through it.<\/p>\n<p>Upload the video on YouTube, Facebook, or Vimeo and share it with\u00a0your audience.<strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong>Photo <\/strong><\/li>\n<\/ol>\n<p>Take a screenshot of the best part of the video, where you look great or something that best represents your company. Use <a href=\"http:\/\/www.placeit.net\" target=\"_blank\" rel=\"noopener noreferrer\">Placeit <\/a>to put your image in a nice looking frame as you can see from the featured image that I\u2019ve created above.<\/p>\n<p>Tweet the image or post it on Instagram or Pinterest with a link to find out more information about it. Of course, you can use the image on your blog or anywhere else.<\/p>\n<ol start=\"3\">\n<li><strong>Text<a class=\"fusion-builder-modal-save\" href=\"https:\/\/www.francinebeleyi.com\/wp-admin\/post.php?post=11693&amp;action=edit&amp;classic-editor#\"> Save <\/a> <\/strong><\/li>\n<\/ol>\n<p>Transcribe the video. Ask an intern or a freelancer on <a href=\"https:\/\/uk.fiverr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fiverr<\/a> to do this for you if you don\u2019t have the time to do it yourself. If you have shot the video from a script there is no need to transcribe then.<\/p>\n<p>Just use that written text as a blog post, a LinkedIn post or in email with some adjustment as and when needed.<\/p>\n<ol start=\"4\">\n<li><strong>Infographics <\/strong><\/li>\n<\/ol>\n<p>Summarise the key points of your content in a few points and create infographics with <a href=\"https:\/\/www.canva.com\/join\/macro-advanced-respect\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a> or\u00a0 <a href=\"\/\/www.easel.ly\" target=\"_blank\" rel=\"noopener noreferrer\">Easel.ly<\/a>.<\/p>\n<p>Use it as a free giveaway in exchange of your visitors\u2019 details.<\/p>\n<ol start=\"5\">\n<li><strong>PowerPoint presentation <\/strong><\/li>\n<\/ol>\n<p>Transform your script into PowerPoint slides and post it on <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slideshare<\/a>.<\/p>\n<p>This is great as it\u2019s integrated to LinkedIn and you can let Slideshare post the document\u00a0on your profile if you have integrated both systems. Slideshare in 2013 got more than 215 million page views per month.<\/p>\n<ol start=\"6\">\n<li><strong>Audio<\/strong><\/li>\n<\/ol>\n<p>You can also extract just the audio from the video into an mp3 format for people like me who can\u2019t walk without listening to great audio materials.<\/p>\n<p>You can post it on your website as a download or as a podcast on <a href=\"http:\/\/www.apple.com\/uk\/itunes\/\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes,<\/a> <a href=\"https:\/\/www.stitcher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher <\/a>or <a href=\"https:\/\/soundcloud.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Soundcloud.<\/a><\/p>\n<p><a href=\"http:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2015\/08\/multipurpose-content.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11691\" src=\"https:\/\/www.francinebeleyi.com\/wp-content\/uploads\/2015\/08\/multipurpose-content.jpg\" alt=\"multipurpose content\" width=\"720\" height=\"405\" srcset=\"https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/08\/multipurpose-content-300x168.jpg 300w, https:\/\/francinebeleyi.com\/wp-content\/uploads\/2015\/08\/multipurpose-content.jpg 720w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>As you can see, content can be produced once and made available in different forms of media. The more diverse formats you use to distribute your content, the wider the audience you reach.<\/p>\n<p>What counts first and foremost is the quality of the content you provide, not the high-end production. So if you don\u2019t have a fancy camera or a top professional microphone and all you have is a smartphone you can still start there and increase the quality of your material as you go.<\/p>\n<p>If you are looking to create a comprehensive content strategy, book a call today<a href=\"http:\/\/www.francinebeleyi.com\/call\">http:\/\/www.francinebeleyi.com\/call<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">.<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,191,39],"tags":[100,125,123,124],"class_list":["post-11693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-entrepreneurship","tag-content-marketing","tag-content-plan","tag-content-production","tag-how-to-create-a-varied-content-fast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create content fast in a small team<\/title>\n<meta name=\"description\" content=\"Most business owners and marketing professionals often ask how they can create a wide range of content when they only have a small team or work alone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/francinebeleyi.com\/askfrancine-how-can-i-create-a-varied-content-fast-even-on-a-small-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can I create a varied content fast even on a small budget?\" \/>\n<meta property=\"og:description\" content=\"Most business owners and marketing professionals often ask how they can create a wide range of content when they have limited resources. 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Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. 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She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing &amp; communication, journalism and a solid business experience. Francine is available to discuss your company objectives. 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