{"id":12979,"date":"2016-06-17T02:29:56","date_gmt":"2016-06-17T02:29:56","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=12979"},"modified":"2025-04-23T19:09:07","modified_gmt":"2025-04-23T19:09:07","slug":"why-you-shouldnt-ignore-the-7-trends-that-are-driving-the-experience-economy","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/why-you-shouldnt-ignore-the-7-trends-that-are-driving-the-experience-economy\/","title":{"rendered":"Why You Shouldn&#8217;t Ignore the 7 Trends that are Driving the Experience Economy?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Why live experiences matter? Why do they seem to be permanent in our societies? Simply because live experiences and live events create memories that stay with us for many years.<\/p>\n<p>These are the observations of Julia Hartz, co-founder of Eventbrite this week at the Future of the Experience Economy event in London.<\/p>\n<blockquote>\n<p>\u00a0\u201cLive experiences are here to stay and the advent of technology is simply there to enable great connection,\u201d says Ms Hartz.<\/p>\n<\/blockquote>\n<p>Eventbrite, she said, has helped organised 80 million tickets in the UK alone last year, putting them in the privilege position to observe the new patterns of consumption.<\/p>\n<p>Here are<strong> 7 takeaways<\/strong> from her presentation and my personal advice to implement these insights into your company\u2019s strategy:<\/p>\n<p><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAivAAAAJGY4YzQ1NDgxLWRkNzUtNGI3Yy05MmFlLTNhNmViOGMzYzVhZA.jpg\" alt=\"\" width=\"640\" height=\"425\" \/><strong>1.<\/strong> Technology and social media in particular, far from being virtual is fuelling people to <strong>go out<\/strong> and do stuff with others.<\/p>\n<p><em>Implication: Provide opportunities to your clients to meet offline if that is not yet the case and share some moments together<\/em><\/p>\n<p><strong>2. People connect to each other<\/strong>, not to content or to technology. They are looking for a sense of belonging.<\/p>\n<p><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAcxAAAAJGViYjc1YmY1LWZhN2QtNDhlZi04MzIyLWVkNDI5ZjVlYzE0Ng.jpg\" alt=\"\" width=\"640\" height=\"365\" \/><\/p>\n<p><em>Implication: Content marketing gurus, pay more attention to the connection you can establish with your content rather than just sharing the content as an end in itself<\/em><\/p>\n<p><strong>3.<\/strong> 1 in 2 people say they would pay more for the same menu at a<strong> pop event<\/strong> than at restaurant.<\/p>\n<p><em>Implication: \u00a0Test a pop up event with a sample of your offering and see what happens. Connect it with something fun that is going on in your industry.<\/em><\/p>\n<p><strong>4. <\/strong>There is a<strong> Cultural shift<\/strong> specially from the Millennials, the next generation that will command consumer spending, to\u00a0move away from materialism to experientialism. They don\u2019t want to acquire things but want an experience to provide a sense of connectedness and identity.<\/p>\n<p><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAixAAAAJDM3ZjVlMDUxLTUyZDctNDRhZC1iMTk3LWFiYWUyMGVjZDUyYg.jpg\" alt=\"\" width=\"640\" height=\"359\" \/><\/p>\n<p><em>Implication: Plan in your business model a way to add a subscription based model or a recurring service for your clients to use at their convenience rather than a one-off purchase.<\/em><\/p>\n<p><strong>5.<\/strong> Contrary to popular\u00a0belief, <strong>livestream<\/strong> can increase ticket sales, and not reduce them. Why is that? Because of FOMO (fear of missing out). 1 in 3 people share content during an event and only 1 in 4 after the event.<\/p>\n<p><em>Implication: Livestream some fun moments in your business as well as all or part of your main events to get a higher engagement and free publicity. Use Facebook live, Periscope or other technology to experiment.<\/em><\/p>\n<p><strong>6. Selfie<\/strong> is the new autograph. It\u2019s the ultimate validation of fans<\/p>\n<p><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAeGAAAAJDk2ODE1M2MxLWQ3OTItNGIxYy1iMzJlLWVhM2ZmNThlMzUwNA.jpg\" alt=\"\" width=\"640\" height=\"354\" \/><\/p>\n<p><em>Implication: Organise contests to get your fans\/clients to take a selfie with your brand to share with their friends for free advertising (it implies that you have a cool brand!)<\/em><\/p>\n<p><strong>7. Virtual Reality<\/strong> is fast becoming the new way to have a live experience whilst sitting on your sofa with a packet of crisps<\/p>\n<p><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAlgAAAAJDk4ZmExNDEwLTBhN2QtNDFiMS1iZmViLTE4Mzk4NzE4MjQyNg.jpg\" alt=\"\" width=\"640\" height=\"375\" \/><\/p>\n<p><em>Implication: Explore how to add Virtual Reality to enhance the experience of your product or service for\u00a0special occasions.<\/em><\/p>\n<p>I have developed a <a href=\"http:\/\/www.nucleusofchange.com\/90-minute-business-model-diagnosis\/\" target=\"_blank\" rel=\"nofollow\"><strong>90-minute<\/strong><\/a> process to diagnose an old and dusty business model and transform it\u00a0into a 21st century digital-friendly high performing business model. I am offering to 5 business owners or business executives, the opportunity to test this <a href=\"http:\/\/www.nucleusofchange.com\/90-minute-business-model-diagnosis\/\" target=\"_blank\" rel=\"nofollow\">model<\/a> for free for a limited time before launching it. Confidentiality guarantee. Claim your spot below.<\/p>\n<p><a href=\"http:\/\/www.nucleusofchange.com\/90-minute-business-model-diagnosis\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" class=\"center\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAcoAAAAJGUwODQ0NTVmLTVlNTgtNDEwNS04ZDkwLWMxMWFiNWQxODM2Mw.jpg\" alt=\"\" width=\"640\" height=\"77\" \/><\/a><\/p>\n<p>Do you like this post? Comment below and share it with your friends<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><strong>About Francine Beleyi<\/strong><\/p>\n<p>Francine Beleyi is a digital strategist, change consultant and entrepreneurial journalist who helps businesses thrive in the digital age. who helps businesses thrive in the digital age. She spends her days speaking with and studying the most successful entrepreneurs in the new economy, and sharing her findings with those who are open to new ideas and want to increase their results.\u00a0Follow her on Twitter <a href=\"https:\/\/twitter.com\/FrancineBeleyi\" target=\"_blank\" rel=\"nofollow\">@FrancineBeleyi.<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,239,197],"tags":[262,260,259,263],"class_list":["post-12979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-transformation","category-featured","tag-co-founder-eventbrite","tag-eventbrite-uk","tag-experience-economy","tag-julia-hartz"],"yoast_head":"<!-- This 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She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing &amp; communication, journalism and a solid business experience. Francine is available to discuss your company objectives. 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