{"id":11337,"date":"2015-06-17T14:06:54","date_gmt":"2015-06-17T14:06:54","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=11337"},"modified":"2025-04-23T19:11:01","modified_gmt":"2025-04-23T19:11:01","slug":"how-to-use-a-5-step-plan-to-build-a-profitable-online-presence","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/how-to-use-a-5-step-plan-to-build-a-profitable-online-presence\/","title":{"rendered":"How to use a 5-step plan to build a profitable online presence"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What did you set to achieve by the end of 2015 in your business?<\/p>\n<p>Perhaps you wanted to gain more clients, increase your results, get more visibility online, modernise your website, share more content, learn new skills, etc.?<\/p>\n<p>We are right half way through the year. How are you doing? Are you on track with your objectives? If not the good news is that there are still six months left before the end of the year and you can catch up and turn your fortune around during this time.<\/p>\n<p>Just to boost your energy and enthusiasm to get going, I\u2019ve put together a video where I reveal the biggest mistake that small business owners make online, their common challenges collected from a recent survey and a 5-step illustrated formula to build a profitable presence online.<\/p>\n<p><a href=\"https:\/\/youtu.be\/XLX_asKR5CU\">Watch <\/a>the video now and leave your comments or questions below. I would love to hear from you and will respond to them personally<strong>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the author\u00a0<\/strong><\/p>\n<p>Francine Beleyi is a bilingual French-English, digital strategist and marketing expert, multimedia journalist, speaker, and change agent.\u00a0She\u00a0helps small business owners, consultants, trainers, journalists, freelancers and other solopreneurs to\u00a0leverage the digital tools\u00a0to accelerate their results.<\/p>\n<p>For more information about Francine visit <a href=\"http:\/\/www.francinebeleyi.com\">www.francinebeleyi.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,39],"tags":[98,100,94,99,54,102,101],"class_list":["post-11337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-entrepreneurship","tag-business","tag-content-marketing","tag-digital-strategy","tag-entrepreneurship-2","tag-francine-beleyi","tag-integrated-digital-marketing-strategy","tag-social-media-maketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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