{"id":16648,"date":"2019-12-05T13:46:08","date_gmt":"2019-12-05T13:46:08","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=16648"},"modified":"2025-04-23T19:06:13","modified_gmt":"2025-04-23T19:06:13","slug":"episode-4-why-you-are-tracking-the-wrong-metrics-and-what-to-do-instead","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/episode-4-why-you-are-tracking-the-wrong-metrics-and-what-to-do-instead\/","title":{"rendered":"Episode 4 Why You Are Tracking The Wrong Metrics And What To Do Instead!"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><!-- \/wp:post-content --><\/p>\n<p>&nbsp;<\/p>\n<p> <iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/video\/embed\/live\/urn:li:ugcPost:6608339496620613632\" width=\"706\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\"><p>The marketer\u2019s job is to create the brand and then create the pattern by associating that brand making neural connections to other memories in your brain.<\/p><\/blockquote>\n<p><!-- \/wp:quote --><\/p>\n<p>In this fourth episode, Dr Steidl shares why the likes, the number of friends, followers and comments are not necessarily a good measure of our marketing efforts and what to test instead.\u00a0 The most effective way to get a strong brand memory pattern in your customer\u2019s brain, the steps you can take to build memorable brands and how to apply neuromarketing principles when it comes to your Personal Brand.<\/p>\n<h2>About Dr Peter Steidl\u00a0<\/h2>\n<p>Dr Peter Steidl is the author of the book Neurobranding: Future-proof brand strategy, published by the Neuromarketing Science and Business Association.<\/p>\n<p>Dr Steidl is sharing a new approach to achieve your organization and business goals.\u00a0His promise: \u201cBring together in one place what marketers need to know to build and manage brands, and form a strong meaningful relationship with consumer, that will protect them in a tech driven future.\u201d<\/p>\n<p>He is a strategic consultant and principal at Neurothinking with particular interest in neuromarketing and applying \u2018what we now know about how the mind works to identifying new opportunities, addressing threats, and re-aligning marketing efforts to maximize success.<\/p>\n<p>He has also served on the permanent staff of Vienna and Adelaide Universities, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth.<\/p>\n<h2>How to xxx? 10 Key takeaways\u00a0\u00a0<\/h2>\n<p>Here are the 10 key takeaways from our conversation today:<\/p>\n<p><span data-preserver-spaces=\"true\">The likes, number of friends, followers and comments don\u2019t necessarily mean that people change behaviour.\u00a0<\/span><\/p>\n<ol>\n<li>The likes, number of friends, followers and comments don\u2019t necessarily mean that people change behaviour.\u00a0<\/li>\n<li>The reaction to time test is the most accurate way to measure how strongly different attributes or qualities are associated with your brain.\u00a0<\/li>\n<li>If the neural connections in the customer&#8217;s brain haven&#8217;t changed, your marketing efforts haven\u2019t made any impact.\u00a0<\/li>\n<li>You can assess the reaction time by asking people questions like in a traditional survey, but now you can measure how quickly they answer.\u00a0<\/li>\n<li>The most effective way to get a strong brand memory pattern is to visualise it; use a huge wall to describe all your touch points and answer these questions: What is your brand essence? What&#8217;s unique about your brand? What&#8217;s your positioning? What are you trying to differentiate your brand on?\u00a0<\/li>\n<li>Once you have visualised all your touch points you can see the gaps in your strategy<\/li>\n<li>Systematically use every touch point to fully align with your strategy\u00a0<\/li>\n<li>The steps to build memorable brands.<\/li>\n<\/ol>\n<ul>\n<li>Ask what you want to do with an ad so that reinforces certain attributes that already in people&#8217;s minds.<\/li>\n<li>Your ad memory and your brand memory must be strongly linked to avoiding wasting your time<\/li>\n<li>Ensure that when your customer is exposed to the ad, it triggers the brand memory\u00a0\u00a0<\/li>\n<\/ul>\n<p>9. To build your Personal Brand, make sure the brand memory you create is based on the attributes you want to portray and everything you do is aligned with those attributes.<\/p>\n<p>10. For an entrepreneur, a business owner or a marketer with a small budget using <strong>primin<\/strong>g is a good place to start to improve effectiveness<\/p>\n<h2><strong>Action points <\/strong><\/h2>\n<p><span style=\"font-family: 'Arial',sans-serif;\">What is your key takeaway from this episode? How are you going to use this new knowledge in your business or in your marketing? Comment below.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(191,169,59,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h2><strong>Resources\u00a0\u00a0<\/strong><\/h2>\n<ul>\n<li>Book <a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/B07CMRHRLF\/ref=dbs_a_def_rwt_bibl_vppi_i2\" target=\"_blank\" rel=\"noopener noreferrer\">Neurobranding: Furure-proof brand strategy\u00a0<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Contact Dr Peter Steidl<\/strong><\/h2>\n<ul>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/dr-peter-steidl-9333b24\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/dr-peter-steidl-9333b24\/<\/a><\/li>\n<\/ul>\n<h2><strong>Contact Me, Francine Beleyi\u00a0<\/strong><\/h2>\n<ul>\n<li>Website: <a href=\"http:\/\/www.francinebeleyi.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">francinebeleyi.com\/<\/a><\/li>\n<li>Twitter: <a href=\"https:\/\/twitter.com\/francinebeleyi\">@FrancineBeleyi<\/a><\/li>\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/francinebeleyi\/\" target=\"_blank\" rel=\"noopener noreferrer\">@FrancineBeleyi<\/a><\/li>\n<li>LinkedIn <a href=\"https:\/\/www.linkedin.com\/in\/francinebeleyi\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/francinebeleyi<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading --><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode 4 of \u2018The Science Behind What Makes People Buy\u2019 you\u2019ll discover why you are tracking the wrong metrics and what to do instead!, <\/p>\n","protected":false},"author":1,"featured_media":16677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452,552],"tags":[637,558,556,358,555,54,636,559,638,357,554,553,557,131,629],"class_list":["post-16648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-2019","category-neurobranding","tag-brand-memory","tag-building-a-brand","tag-consumer-behaviour","tag-digital-marketing","tag-dr-peter-steidl","tag-francine-beleyi","tag-good-marketing-metrics","tag-how-to-build-a-brand","tag-how-to-measure-your-marketing-effort","tag-marketing","tag-neurobranding","tag-neuromarketing","tag-neuroscience","tag-personal-branding","tag-shopper-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 4 Why You Are Tracking The Wrong Metrics And What To Do Instead! - Francine Beleyi Website<\/title>\n<meta name=\"description\" content=\"In this first episode of the Season 2 of Meaningful Work, Meaningful Life podcast, Francine Beleyi shares three key reasons why you are not getting paid what you want and what we can do about it. 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