{"id":16645,"date":"2019-11-28T10:50:51","date_gmt":"2019-11-28T10:50:51","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=16645"},"modified":"2025-04-23T19:06:14","modified_gmt":"2025-04-23T19:06:14","slug":"episode-3-how-to-get-the-attention-of-your-customers-with-priming","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/episode-3-how-to-get-the-attention-of-your-customers-with-priming\/","title":{"rendered":"Episode 3 How to Get the Attention of your Customers with Priming"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><!-- \/wp:post-content --><\/p>\n<p>&nbsp;<\/p>\n<p> <iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/video\/embed\/live\/urn:li:ugcPost:6605756925126729728\" width=\"706\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\"><p>The marketer\u2019s job is to create the brand and then create the pattern by associating that brand making neural connections to other memories in your brain.<\/p><\/blockquote>\n<p><!-- \/wp:quote --><\/p>\n<p>In this third episode, Dr Steidl is providing great examples of priming that cost very little to achieve your marketing goals. You\u2019ll also learn about how to convince the consumer that your brand can address the goals that have not been previously associated in their memory when it comes the time to buy.<\/p>\n<h2>About Dr Peter Steidl\u00a0<\/h2>\n<p>Dr Peter Steidl is the author of the book Neurobranding: Future-proof brand strategy, published by the Neuromarketing Science and Business Association.<\/p>\n<p>Dr Steidl is sharing a new approach to achieve your organization and business goals.\u00a0His promise: \u201cBring together in one place what marketers need to know to build and manage brands, and form a strong meaningful relationship with consumer, that will protect them in a tech driven future.\u201d<\/p>\n<p>He is a strategic consultant and principal at Neurothinking with particular interest in neuromarketing and applying \u2018what we now know about how the mind works to identifying new opportunities, addressing threats, and re-aligning marketing efforts to maximize success.<\/p>\n<p>He has also served on the permanent staff of Vienna and Adelaide Universities, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth.<\/p>\n<h2>How to Get the Attention of your Customers with Priming? 10 Key takeaways\u00a0\u00a0<\/h2>\n<p>Here are the 10 key takeaways from our conversation today:<\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">The environment in which you present your brand and product is hugely important in shaping behaviour and creating perceptions and it doesn\u2019t have to costs more.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Priming doesn\u2019t have to cost you anything or very little but it gives people the feeling they already got something.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Priming can be used as a social validation tool, i.e. telling people that this is the top seller.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Packaging can also be used to prime the consumer.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Focus on understanding what your brand means i.e the brand memory pattern in the head of your consumer.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gamify the user experience, get them involved, excited and build relationships.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consumers are looking for dopamine hits, so your brand has to bring that dopamine hit in one way or another to succeed.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An effective way to get people to act consistently is to encourage them not to plan what they will achieve.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Taking smaller steps can go a long way to achieve your goal and be more sustainable.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can train your brain by minimizing or eliminating activities that undermine your willpower with simple exercises\u00a0<\/span><\/li>\n<\/ol>\n<h2><strong>Action points <\/strong><\/h2>\n<p><span style=\"font-family: 'Arial',sans-serif;\">What is your key takeaway from this episode? How are you going to use this new knowledge in your business or in your marketing? Comment below.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(191,169,59,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h2><strong>Resources\u00a0\u00a0<\/strong><\/h2>\n<ul>\n<li>Book <a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/B07CMRHRLF\/ref=dbs_a_def_rwt_bibl_vppi_i2\" target=\"_blank\" rel=\"noopener noreferrer\">Neurobranding: Furure-proof brand strategy\u00a0<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Contact Dr Peter Steidl<\/strong><\/h2>\n<ul>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/dr-peter-steidl-9333b24\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/dr-peter-steidl-9333b24\/<\/a><\/li>\n<\/ul>\n<h2><strong>Contact Me, Francine Beleyi\u00a0<\/strong><\/h2>\n<ul>\n<li>Website: <a href=\"http:\/\/www.francinebeleyi.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">francinebeleyi.com\/<\/a><\/li>\n<li>Twitter: <a href=\"https:\/\/twitter.com\/francinebeleyi\">@FrancineBeleyi<\/a><\/li>\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/francinebeleyi\/\" target=\"_blank\" rel=\"noopener noreferrer\">@FrancineBeleyi<\/a><\/li>\n<li>LinkedIn <a href=\"https:\/\/www.linkedin.com\/in\/francinebeleyi\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin.com\/in\/francinebeleyi<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading --><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode 3 of \u2018The Science Behind What Makes People Buy\u2019 you\u2019ll discover how to get the attention of your customers with priming techniques, <\/p>\n","protected":false},"author":1,"featured_media":16646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552],"tags":[558,556,358,555,54,559,357,554,553,557,131,606,629],"class_list":["post-16645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neurobranding","tag-building-a-brand","tag-consumer-behaviour","tag-digital-marketing","tag-dr-peter-steidl","tag-francine-beleyi","tag-how-to-build-a-brand","tag-marketing","tag-neurobranding","tag-neuromarketing","tag-neuroscience","tag-personal-branding","tag-priming","tag-shopper-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 3 How to Get the Attention of your Customers with Priming - Francine Beleyi Website<\/title>\n<meta name=\"description\" content=\"In this first episode of the Season 2 of Meaningful Work, Meaningful Life podcast, Francine Beleyi shares three key reasons why you are not getting paid what you want and what we can do about it. 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