{"id":13709,"date":"2016-11-29T19:24:05","date_gmt":"2016-11-29T19:24:05","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=13709"},"modified":"2025-04-23T19:08:32","modified_gmt":"2025-04-23T19:08:32","slug":"social-innovation-in-africa","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/social-innovation-in-africa\/","title":{"rendered":"Why Social Innovation in Africa is Now a Popular Trend &amp; How is Social Impact Scaling?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Encouraged by the emergence and early impact of social innovators on the African Continent, but frustrated by the slow pace of large-scale change, Ndidi\u00a0Okonkwo Nwuneli, founder of LEAP <a href=\"http:\/\/leapafrica.org\/\" target=\"_blank\">Africa<\/a> and serial entrepreneur, share some insights from her new book,\u00a0<strong><em>&#8216;Social Innovation in Africa: A practical guide for scaling impact&#8217;<\/em><\/strong>.<br \/>\nThis book is focused on filling the knowledge gap among aspiring and emerging social innovators. It lays out the required building blocks for achieving scale at impact. It also explores the steps for attracting and retaining talent and financing and forming strategic partnerships with the private, public, and non-profit sectors to foster scaling.<\/p>\n<p>During an event organised by <a href=\"http:\/\/www.afford-uk.org\/\" target=\"_blank\">AFFORD<\/a>, in partnership with the\u00a0<a href=\"https:\/\/www.soas.ac.uk\/cas\/\">Centre\u00a0<\/a><a href=\"https:\/\/www.soas.ac.uk\/cas\/\">of<\/a><a href=\"https:\/\/www.soas.ac.uk\/cas\/\">\u00a0African Studies (CAS) SOAS<\/a> and moderated by <u><a href=\"http:\/\/www.francinebeleyi.com\/how-to-turn-perceived-disadvantages-into-unique-strengths\/\" target=\"_blank\">Eunice Baguma Ball<\/a><\/u>, founder of <a href=\"http:\/\/www.africatbn.com\/\" target=\"_blank\">African Technology Business Network<\/a> (ATBN),\u00a0Ndidi shares her experience and findings regarding the issues and solutions when scaling social innovation in Africa.<\/p>\n<p>Watch the insightful conversation in three\u00a0parts:<\/p>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" title=\"YouTube video player 1\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/OmxW7HhbHtA?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:600px; height:350px;\" data-privacy-type=\"youtube\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div><button data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/button><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" title=\"YouTube video player 2\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/8xLqu1tS4C8?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:600px; height:350px;\" data-privacy-type=\"youtube\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div><button data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/button><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" title=\"YouTube video player 3\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/iZwWiZxFmmk?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:600px; height:350px;\" data-privacy-type=\"youtube\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div><button data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/button><\/div><\/div><\/div><\/div><\/div><\/p>\n<h3>My key takeaways from this presentation.<\/h3>\n<p>Despite some efforts, many companies are not scaling fast enough in Africa, why?<\/p>\n<p><strong>The challenges for scaling are numerous such as the:<\/strong><\/p>\n<ul>\n<li>Lack of credible data<\/li>\n<li>Heterogeneity within and across countries<\/li>\n<li>Fragmented ecosystems: How to get the products or services to the farmers?<\/li>\n<li>Talent and infrastructure<\/li>\n<li>Strategic communication<\/li>\n<li>Limited track record<\/li>\n<li>Governance mechanisms<\/li>\n<\/ul>\n<p><strong>The pathway to scale is something every company needs to figure out but can follow some best practices:<\/strong><\/p>\n<ul>\n<li>Build a theory of change by starting with the end in mind. What\u2019s your vision at scale? <u><a href=\"http:\/\/leapafrica.org\/\" target=\"_blank\">LEAP Africa <\/a><\/u>started with a global African perspective, not just solving few local issues.<\/li>\n<li>Choose the right business model<\/li>\n<li>Have strong non-negotiable values<\/li>\n<li>Integrity in business goes a long way. You attract people who can trust you<\/li>\n<li>Be demand driven. Give to people what they want.<\/li>\n<li>Have a board in your company to keep you accountable; when you have an idea, find a board<\/li>\n<li>Avoid the play pump scenario, implement easy to use solutions that fit the context<\/li>\n<li>Measure impact: real impact that make a difference and the best way is to project the results forward<\/li>\n<li>Recruit mission-driven high achievers.<\/li>\n<li>Leadership does matter. And you don\u2019t need to have a title to lead<\/li>\n<li>Recognise your strengths. Great visionaries don\u2019t necessarily know how to scale. Recognise when the time comes to hand over to someone best placed to move the ship forward<\/li>\n<li>Partnership is key to scale: government is a key partner to consider early in your venture and get buy-in. Know the regulatory environment.<\/li>\n<li>Get buy-in from other stakeholders and influencers in your venture<\/li>\n<li>Think about your opponents or competition too, have a strategy to win them over. Make them your great ambassadors<\/li>\n<li>Work and collaborate with others to create a pan African body of knowledge and share the resources rather than dispersing efforts<\/li>\n<li>Behavioural change is difficult but finding the right incentive to effect change is possible (listen to how fast Nigerians changed their behaviour during Ebola) but the key is how to sustain that change for the long run<\/li>\n<li>Not every company needs to scale. Some initiatives are and should remain a state of the art to inspire other companies to replicate them.<\/li>\n<li>A lot of passionate innovators from Europe and the United States are pouring to Africa to work on social innovation, where are the Africans?<\/li>\n<\/ul>\n<p>Finally, Ndidi sends a strong message to social innovators:<\/p>\n<blockquote>\n<p>\u2018We have to work ourselves out of our current jobs in our lifetime.\u2019<\/p>\n<\/blockquote>\n<p>Her thought provoking <a href=\"https:\/\/ssir.org\/articles\/entry\/creating_a_level_playing_field_for_social_innovators_in_africa\">article<\/a> in Stanford social innovation review, builds further the case for social innovation in Africa and provides additional resources.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Did you like this post?\u00a0Post your comment below and share it with your friends<\/p>\n<p>&nbsp;<\/p>\n<p>You can also subscribe to<span style=\"color: #d6ad5a\"> <u><a style=\"color: #d6ad5a\" href=\"https:\/\/www.youtube.com\/user\/FrancineBeleyi\/playlists\" target=\"_blank\">noc TV<\/a><\/u><\/span>\u00a0channel where we bring you more inspiring stories entrepreneurs from Africa and other regions around the world .<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.francinebeleyi.com\" target=\"_blank\">www.francinebeleyi.com<\/a> or follow me on Twitter <span style=\"color: #d6ad5a\"><a style=\"color: #d6ad5a\" href=\"https:\/\/twitter.com\/FrancineBeleyi\" target=\"_blank\">@FrancineBeleyi<\/a>\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>If you are looking to transform your business and create innovative business, <a href=\"https:\/\/nucleusofchange.acuityscheduling.com\/schedule.php\">book<\/a>\u00a0a complimentary <span style=\"color: #d6ad5a\"><a style=\"color: #d6ad5a\" href=\"https:\/\/nucleusofchange.acuityscheduling.com\/schedule.php\">Strategic session<\/a><\/span>\u00a0with Francine to discuss your objectives.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310,39,197,192,65],"tags":[200,99,198,331,332,333],"class_list":["post-13709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-entrepreneurship","category-featured","category-techentrepreneurs","category-women","tag-africa-tech-entrepreneurs","tag-entrepreneurship-2","tag-new-business-models","tag-social-entrepreneurship-in-africa","tag-social-innovation-in-africa","tag-theory-of-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social innovation in Africa<\/title>\n<meta name=\"description\" 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She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed in the digital economy. She has helped many companies, from small businesses to multinationals, to develop their businesses nationally and internationally, in Europe, Africa, Middle East and Asia. She is passionate about working with forward thinking people and organisations to articulate and achieve their mission in the most impactful way. She also helps them to deliver authentic messages that connect powerfully with their desired audience and stay relevant in a fast changing world. From designing actionable digital marketing strategy to multimedia content strategy, she also helps clients develop valuable digital assets. Her winning multidisciplinary approach comes from her versatile experience in information technology, change management, marketing &amp; communication, journalism and a solid business experience. Francine is available to discuss your company objectives. 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