{"id":16986,"date":"2020-02-11T22:42:12","date_gmt":"2020-02-11T22:42:12","guid":{"rendered":"http:\/\/www.francinebeleyi.com\/?p=16986"},"modified":"2025-04-23T19:05:36","modified_gmt":"2025-04-23T19:05:36","slug":"imperiales-branding","status":"publish","type":"post","link":"https:\/\/francinebeleyi.com\/imperiales-branding\/","title":{"rendered":"How Brands can Reinvent Themselves \u2013 Highlights at Les Imperiales 2020"},"content":{"rendered":"

When Les Imperiales<\/a> invited me to present at this year event under the theme ‘Brand & Tech’, I was thrilled to share my perspective on Branding. What I learnt for preparing both a 15-minute keynote and a 3-hour workshop is that the shorter the presentation, the longer it takes to get your point across clearly and succinctly!<\/p>\n

It was a fantastic opportunity to participate in the vibrant 7-day event with top experts in Branding, Media, Tech from Africa, Europe, USA, and to learn from each other at #LI2020. The most beautiful thing was the camaraderie and friendship amongst the speakers and contributors.<\/p>\n

2M TV captured some of the key highlights of the event\"\"<\/a><\/p>\n

In the workshop, participants discovered how to develop their Personal Brand in 7 steps with the YEANICC methodology I present in my book ‘Personal Branding in the digital age: How to become a known expert, thrive and make a difference in a connected world.’<\/p>\n

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They also learnt how to write a personal #missionstatement to serve as a guiding light in their personal and professional life. Here is a summary of what happened in the workshop by Le Matin [French]<\/p>\n